Case Analysis Of Telstra

This competition helped reduce telecommunication costs dramatically, benefiting many other industries and the overall competitiveness of the Australian market. The improvement of competition across the whole economy was the main objective of the governments National Competition Policy. This policy included the Corporatisation and Privatisation of Public Trading Enterprises such as Australia Post and Telstra, competition reform in the professions, the opening up of access

Telstra segment their residential customer based upon customer usage and lifestyle patterns and for small business customers according to the type of business they operate and the way they interact with their customers. Telstra enable customers to interact with them online, through door-to-door sales representatives and telephone sales channels and face-to-face via Telstra Shops.

The organization will reap in high sales and production and possible lower costs in employee wages from less workload. The network system will work at a faster pace and if using the voice-over IP system, communication and management costs can be reduced.

3.2 Telstra Market PositioningTelstra's target segments are based on knowing customers and meeting their needs. And its positioning strategy is to express the valuable differences on products and services offered and create competitive advantages. To position Telstra and capture its target segments most effectively, the followings need to be taken into consideration:•Important: the key difference to promote is the scope and reliability of Telstra products and services.

Telus Corporation (Telus) is a national organization that provides telecommunications (telecoms) products and services throughout Canada. Telecoms refers to the utilization of electronic platforms to transmit information from one place to another. With the ongoing shift towards telecoms in Canada, the use of products and services via both wired and wireless telecoms carriers is increasing. Moreover, the necessity for organizations to transfer information, and for individuals to stay connected with one another reinforces the need for telecoms.

Telstra is Australia’s biggest telecommunications provider. Many Australians are familiar with the work of Telstra and their utilities can be found in most suburban houses. Stability in this company can be proven by the continuous uprising for the past four years. This rise will

In the case of Consumer Segmentation Telstra targets seven segments and offers different models which provide different benefits to each segment. The seven segments are: “Friends, Fun & Fashion”, “Work Hard, Play Hard”, “Family& Fun”, “Family Safe Keeper”, “Family & Self Development”, “Principled Professional” and “Safe & Respected”.

The telecommunications coverage in rural and regional areas in Australia has monopolistic characteristics. Telstra has a competitive advantage over Optus with 99.3% coverage of the population compared to Optus with a 98.5%, this is equivalent to an estimated 192,000 more potential customers. Although Telstra has this competitive advantage they claim that the revenue received from their rural base stations does not cover the cost of development and maintenance.3.

Comcast Corporation, based in Philadelphia, Pennsylvania, is the largest cable company in the United States. Comcast develops broadband cable networks and are involved in electronic retailing and television programming content.

As we all know virtualization is the requirement of future. We have evolved from the age of traditional environment to virtual environment.We have grown accustomed to almost all things virtual from virtual memory to virtual networks to virtual storage.The most widely leveraged benefit of virtualization technology is server consolidation, enabling one server to take on the workloads of multiple servers. For example, by consolidating a branch office’s print server, fax server, exchange server, and web server on a single windows server, businesses reduce the costs of hardware, maintenance, and staffing.

Cloud computing is an internet based computing which provides various applications and services like storage, servers, infrastructure, networking with low cost, on-demand self service, pay as you go model, location independent resource pooling, reasonable price , rapid elasticity etc. Cloud computing is one way to increase the capacity add capabilities without investing in new infrastructures like computer hardware involves storage memory, licensing for new software, training for a person and in a dynamic way.

This business case investigation discusses in depth about the process of virtualization of servers in an organization and the various benefits of doing so. Giving a brief introduction to the concept of virtualization, it was introduced in the late 1960s when the resources of mainframe computers were divided between several applications. [1] The term virtualization has since then been expanded in terms of practical application. The conversion of the physical server into a pool containing several virtual machines which act individually as one computer is known is hardware virtualization.

Through segmentation of the market by age, Vodafone can target each specific segment effectively, providing what the consumer desires most.

Cloud Computing is the use of common software, functionality or business applications from a remote server that is accessed via the Internet. Basically, the Internet is the "cloud" of applications and services that are available for access by subscribers utilizing a modem from their computer. With Cloud Computing, one simply logs into desired computer applications - such as sales force or office automation programs, web services, data storage services, spam filtering, or even blog sites. Generally, access to such programs is by monthly or annual paid subscription. Through Cloud Computing, businesses may prevent financial waste, better track

Based on segmentation, efforts have been made by MTN Zambia to target their communications specifically according to age, location and value as demonstrated in Fig 7 below. Fig 8 further outlines the media share based on the marketing plan contained in the 2014 MTN Zambia Annual Business Plan.