Case 11.1- Mazda and Syzygy
Case Overview
Mazda Motor Europe hired an observational company by the name of Syzygy to monitor the consumers that uses their website.
Situation Analysis
Mazda Motor Europe would like to know details about how consumers are using their website and if the website is user friendly.
Questions
1. What could Mazda learn from eye-tracking software that would be difficult to learn? from other observational methods?
The eye-tracking software provides Mazda with the ability to observe eye movement and track the amount of time spent looking at a particular area.
2. What are the shortcomings of this method? The shortcomings of using the eye tracking software method are:
• The equipment is expensive
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Questions
1. Identify the research design used by E-Lab. Visible observation was used by E-Lab to meet the needs of Texas Instruments.
2. Compare this research design with a survey research design. What advantages, if any, did this research design have over a survey? The major advantage of observation studies over surveys, which obtain self-reported data from respondents, is that the data are free from distortions, inaccuracies, or other response biases due to memory error, social desirability bias, and so on. The data are recorded when the actual behavior takes place.
Case 15.1- Agency for Healthcare Research and Quality
Case Overview U.S Department of Health Services creates surveys from time to time to evaluate the employee’s view of patient’s safety. The survey intends to give the employees of the hospital a voice regarding the care of patients.
Questions
1. Evaluate the questionnaire. Can you suggest any improvements? After reviewing the survey, I found it to be very lengthy and redundant. Some of the questions are asking the same thing but the wording is slightly different. Also, the survey is requiring the employees to recall information that occurred several months ago. My improvement suggestion would be to reduce the length of the survey and make sure that it is geared more towards the objective of the survey.
2. Will this survey meet its objectives? Explain. The objective of the survey
4. What are the limitations of the survey method, and how would you overcome the limitations of this research method, or any research approach?
1.3. In order to estimate the peso discount rate, assume that the International Fisher Effect (IFE) holds. Groupe Ariel's Euro hurdle rate for a project of this type was 8%. Assume that inflation rates are expected to be 7% in Mexico and 3% in France.
Six Flags is synonymous with thrills, laughter, and screams of joy. However, in June, 2006, investors were not laughing. As KMGH Denver reports (2006), shares of Six Flags Inc. dropped sharply on Friday when debt rating agencies lowered their outlooks on the amusement park operator after it said attendance and revenues had fallen. (para 2).
In the past, the booming economy had allowed for year to year increase in their sales because people had larger discretionary incomes. But due to the recession, smaller independent retailers had to markdown their items in order to stay in business because designer outlet stores are getting more traffic; so will Harry Rosen follow in suit? Or in order to maintain the integrity of the quality products they offer, will they continue their higher pricing and settle for a lower market share?
I feel that this case was somewhat representative of what was discussed in the textbook. The forensics aspects of this case were generally different from the impression of forensics I received from reading the textbook. Despite this fact, I feel that the investigative techniques of this case were similar to what was discussed in the textbook, as well as what has been discussed during lecture.
The following are the factors that created an opportunity for Bob Reiss and TV Guide game:
Surveys are a good way to determine organizational effectiveness and most times it gives a clear indicator as to how the system is functioning. A declining survey will be concerning, nevertheless, prior to determining a course of action for a low survey, it is critical to first determine the actual number of employees that completed such surveys in relation to the total population as it may not be fully representative of the true picture of the organizational systems; Low employee completion of surveys can skew the results . Dealing with patient or employee surveys has to start with the employees. When the employees feel valued at work, they now take ownership of their work which often will translate
TrueCar is the only third party website vendor that has captured more than seventy-five percent of households through its Affinity Auto Buying Program (2014a). Furthermore, industry-leading technology promotes seamless online interactions and was rated by U.S News as the best automotive shopping site in 2012 (McParland, 2014). With this type of market penetration, it is very difficult for a customer to buy a vehicle without being exposed to TrueCar’s multichannel marketing strategy (see Marketing Strategy). In addition to the accolades above, TrueCar is the only company using real-time data to educate their consumers. This patented technology ensures all individual users receive a fair price and can feel confident with their purchase. Finally, the unique presentation of the website allows for a
Cross-functional teams are vital in many businesses, because it increases productivity, enhances communication between departments, and leads to overall success in a company. Boldflash is a company that has fallen behind on this front, and is thus struggling to keep up with its competitors. Roger Cahill, the new vice president of the Mobile Division, is faced with the challenge of finding a way to restructure the departments in his division in order to increase productivity and improve the product development process.
The case conceptualization model is made up of three phases. These phases are further broken down to help understand a case and what can be done for the case. In phase one, we look at what needs stabilized, the intentions of the client, the bonded network on the client, and the medical and/or wellness aspects of the case. In phase two, we look at sustainability of the client, contexts necessary for stabilization, potential neighbor networks, and what professionals should address. In phase three, we are concerned with self-sufficiency, potential trajectories, transactional networks, and the wellness of the client. In this paper, four cases will be examined using the case conceptualization model. The cases of Gregorz, Jason, Ike, and Karmen
Table of content Abstract 1 2.0 2.1 2.2 2.3 2.4 3.0 3.1 3.2 3.3 3.4 4.0 5.0 6.0 7.0 8.0 Introduction………………………………………………………………………...5 Critically analysis and evaluate the key issues …………………………………...6 Decision making……………………………………………………………………6 Planning……………………………………………………………….....................6 Organising………………………………………………………………………….7 Controlling………………………………………………………………………….8 SWOT………………………………………………………………………………8 Strength…………………………………………………………………………….9 Weakness…………………………………………………………………………..10 Oppurtunity………………………………………………………………………..11 Threat……………………………………………………………………………....11 PEST……………………………………………………………………………….12 Financial Analysis…………………………………………………………………13 Critically evaluate alternative solutions……………………………………………14
A survey design relates to a numeric representation of “trends, attitudes, or opinions of a population” (Creswell, p. 155, 2014). In the method section, the researcher needs to define the purpose, the reason for the chosen method, and the way the information will be assembled. During the data analysis, the research findings will be discussed. Since the research type is quantitative, independent and dependent variable need to be identified; some studies may include more detailed analysis on these subjects, which would include standard deviations, ranges, and means for scores received. Statistics and the program used to interpret them must be discussed, and results are usually visually represented in a graph or table. This report would state if the hypothesis was proven to be correct or incorrect. Also, the research must mention the impact for future research and any limitations observed.
This case discussed the events that occurred during a change in DSS Consulting’s organizational structure. Three retired school district administrators established DSS Consulting during the late 1990’s. The company offered administrative support to small school districts located within the mid-west and mountain west region. They specialized in handling the negotiating of labor agreements as well as implementation of permanent system solutions designed to enable those organizations to run efficiently.
One of the Public Relations Tools which Mazda can draw attention to their new automobiles is by arranging special events such as news conferences, trade shows, contests or educational programs to get the interest of the public.
Describe as well as compare and contrast the three types of descriptive research designs identifying the advantages and disadvantages of each.