Case Analysis Product RED

1.3. In order to estimate the peso discount rate, assume that the International Fisher Effect (IFE) holds. Groupe Ariel's Euro hurdle rate for a project of this type was 8%. Assume that inflation rates are expected to be 7% in Mexico and 3% in France.

Admittedly, more and more brands and retailers are taking action to respond to the ethical and sustainable issues. From the consumer side, there is an apparent growth of ethical purchase. Kate Spade, as an American luxury fashion brand, undergoes ethical enhancements of its manufacturing process in Africa. However, instead of transforming this approach into a charitable purpose, Kate Spade chooses to retain its high-quality standard and beautiful products to attract customers . This report will first focus on the elements Kate Spade practically supports in Africa, then review the performances of their program, using a comparable retailer’s moral action as a comparison. We will eventually conclude by examining the positive and negative impacts of such a policy for Kate Spade.

Catherine, W., Tat Pui, L. and Henrik, U. (2011) The Roles of Branding for a Brand Entering

1) R+D (Research and development) into new and recent products is an important element in maintaining and improving the quality and efficiency of the product. New technologies are used in the manufacture of the products to ensure that they are user friendly and are met to the specific needs of the

Firstly, (Product) RED promotes its product range with a cause-marketing campaign, in which,(product) RED ties the marketing of a brand, company, product or service directly, e.g. GAP, Armani, Apple iPhone, to a social cause ± HIV awareness and AIDS prevention. Most cause-marketing campaigns provide for a social cause by donating a proportion of sales to a specific body, for which in this case is Global Fund.

Sherman Red is an 80-year-old male who was diagnosed with diabetes six months ago and is now admitted to the local hospital for a diabetic ulcer to his right great toe. The toe is infected and the patient is diagnosed with possible sepsis. The scenario depicts a presentation of sepsis in the elderly. This shows how wound healing and care of a diabetic patient can be difficult if not followed closely. The complication that can result from a diabetic ulcer can be devastating. It is always important that a patient is in full compliance with the treatment to prevent other health problems. The infection of the wound could have been avoided if treatment was taken seriously. The nurse must conduct a head to toe assessment of the

|Little Black Bag (small circular purse) |22” Spinner (suitcase) |Lanyard |Case for iPhone 5 |

products, have attracted a lot of customers throughout the world. The company has a huge

In the past, the booming economy had allowed for year to year increase in their sales because people had larger discretionary incomes. But due to the recession, smaller independent retailers had to markdown their items in order to stay in business because designer outlet stores are getting more traffic; so will Harry Rosen follow in suit? Or in order to maintain the integrity of the quality products they offer, will they continue their higher pricing and settle for a lower market share?

The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.

Branding is a tool to make the goods of one producer different from another producer (Keller, 2003). Carroll (2008) asserts that branding is a sign of quality, and it is helpful to increase

Cross-functional teams are vital in many businesses, because it increases productivity, enhances communication between departments, and leads to overall success in a company. Boldflash is a company that has fallen behind on this front, and is thus struggling to keep up with its competitors. Roger Cahill, the new vice president of the Mobile Division, is faced with the challenge of finding a way to restructure the departments in his division in order to increase productivity and improve the product development process.

“We learned that a product doesn’t sell just because you’re trying to do good in the world. You still have to have a healthy distribution strategy, a good marketing strategy, and price the product properly.”

This case discussed the events that occurred during a change in DSS Consulting’s organizational structure. Three retired school district administrators established DSS Consulting during the late 1990’s. The company offered administrative support to small school districts located within the mid-west and mountain west region. They specialized in handling the negotiating of labor agreements as well as implementation of permanent system solutions designed to enable those organizations to run efficiently.

2. Compare this research design with a survey research design. What advantages, if any, did this research design have over a survey?