Case Analysis Project, Mcdonald’s Corp,

The key elements of strategy were setting the standards for the operation of McDonalds’ stores,

About everyone at some age, at some point or another, and in some country has gotten a sample of American's symbol for fast food through the golden arches of McDonald's. This report will attempt to analyze the external and internal sectors that affect the company's success. The external analysis will provide opportunities and threats while the internal analysis will show indicators of strength and weakness. It will then follow up with critical issues, strategic alternatives, recommendations and implementation. The case studied is found in Appendix 2 of Mary Coulter's "Strategic Management in Action" book.

In the Fast Food Industry research task, I did an extensive comparative study on McDonalds and Burger King. Paying special attention to Marketing and Social Responsibility areas, I then came to a conclusion of which Fast Food franchise is more successful and made recommendations for the “unsuccessful” company on how they can improve on their current business model.

McDonalds originated in Arizona 1953. In 1995 McDonald’s opened their first franchise in South Africa (S.A.) and now they

In 1940, McDonald’s was first opened in San Bernardino, California by two men, Dick and Mac McDonald. At first, it was called McDonald’s Bar-B-Que. In 1948, the restaurant was shut down for three months for alterations. The menu was reduced to nine items: hamburgers, cheeseburgers, soft drinks, coffee, potato chips, and a slice of pie. They then changed their name to McDonalds as they changed their menu and stop serving Bar-b-Que.

The franchisee also pays a royalty based upon a percent of sales, along with rent. This allows the company to generate significant levels of cash flows. McDonald’s was founded in 1940 and is headquartered in Oak Brook, Illinois and had 420,000 employees at the end of last year. (Value Line) An interesting fact about McDonalds is that 20 of the top 50 corporate staff employees started as a restaurant level employee. (Marketing Teacher)

McDonald’s was open opened by Dick and Mac McDonald which was known as McDonald’s Bar-B-Que restaurant in 1940, in San Bernadino, CA. this only lasted a few months’ and they then close and rebranded and open “McDonald’s” as we now know as a

Almost everyone has eaten at a McDonald’s location and roughly 1 out of every 10 people has worked at this fast food chain at some point in their lives. I belong to both these groups and I have also heard much of this restaurant from business school. The corporation has a few simple goals that are versatile in different environments and cultures. “McDonald's main aims are to serve good food in a friendly and fun environment, to be a socially responsible company, and to provide good returns to its shareholders.” (McDonald’s). These are the principles that guide MCD both domestically and globally.

In 1954 Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San

The second force that acts on the industry is the threat of new entrants. Fortunately for McDonald’s and it’s over 30,000 restaurants world-wide, the corporation has set itself in a position of dominance. Using a growth strategy, “McDonald’s is continuously expanding its reach which makes it increasingly difficult for new fast food restaurants to enter the industry, through franchising, McDonald’s is able to reach nearly every corner of the globe” (Shell, Ellen Ruppel).

McDonald’s does not blindfolded to see the shortcomings facing by the company, so they ousted the chief executive, Don Thompson, and replaced him with a track record of success across the Atlantic, Steve Easterbrook. (Griswold, A. ,2015 January

As one of the most successful fast food chain in the world, throughout the development of McDonald’s, we could easily identify many successful business strategy implementations. As well as some not so good business decisions. In this paper, I will discuss some critical business strategies, which are linked to the company’s structure and external environment. This paper is organized as follows: In the first section, I will give brief introduction to the start of McDonald’s. In the second section, I will discuss the growth of the company and showcase the negative image that they have encounter over the years. The start of McDonald’s began in Manchester, New Hampshire by two brothers Dick and Mac McDonald and in the late 1920’s it migrated to

McDonald 's is the globes largest chain of fast-food restaurants, serving more than 58 million customers daily in over 119 countries. It first opened its doors in 1940 by brothers Richard and Maurice McDonald in San Bernardino, California, and their creation of the "Speedee Service System" in 1948 created the blueprint of the present day fast-food restaurant. In 1955, McDonald 's Corporation credits its true founding to the opening and operations of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois. Kroc later purchased the McDonald brothers ' equity in the company and led its

The first McDonald's restaurant was opened by brothers Dick and Mac McDonald in 1940 on Route 66 in San Bernadino, California. The menu had about 25 offerings, and carhops brought the food out to patrons waiting in their cars.

The McDonald’s brothers accepted and Ray opened his first store in Des Plaines, Illinois. He began to build the business by granting franchises to local entrepreneurs who were committed to the McDonald’s principles. By 1960 Ray had opened 200 restaurants throughout the USA. In 1961 he bought the McDonald brothers’ share of the business for $3 million and in 1965 the company went public and became the McDonald’s Corporation. mix Today, McDonald’s® has more than 30,000 restaurants in more than 120 countries on six continents. Every day, meals are served to more than 50 million people worldwide. (Mc Donald’s 2015). New Zealand first Mc Donald’s was opened in 1991 at Wellington with 40 workers