Case Analysis: Rogers' Chocolate Essay

Rogers Chocolates is an example of an ever evolving business, sometimes growing and other times finding issues within their path. They find themselves in a premium-brand market that has multiple challenges in regards to business expansion. Most importantly for them is the quality of both their product and the customer experience.

The premium chocolate industry is a large market in the United States and continues to grow around 10% annually. It is also populated with very strong

a. Word of Mouth Clare’s Chocolate Cafes use word of mouth marketing vs. more traditional avenues of marketing. This fits in with the organization’s focus on providing high quality chocolate products to customers. As the perception of a quality product is subjective, people tend to believe the opinions of friends or associates when they describe a product and say that it is good, of high quality, and whether or not it is worth the price paid. It’s about earning the respect and trust of customers and gaining new customers when they refer a product to a friend. Word of mouth is also a good business decision because it reduces the cost of advertising. The organization is duty bound, by this practice, to always been relevant and on top of product quality, service delivery and customer satisfaction.

Situation Analysis Since the inception of a revolutionary spicy chocolate recipe, Marilyn Lysohir and Ross Coates have been striving to grow a profitable business in the chocolate industry. Each year Marilyn has loaned the company money to keep it running. Cowgirl Chocolates, primarily run by Marilyn, with help from family and art associates is branded based on the concept that chocolate

A hundred years ago, Richard Purdy set off a shop named Purdys in the center of downtown in Vancouver. Purdys has been hand down to second generation of Flavelle family, which purchased Purdys since 1963 from Mr.Forroster. Purdy’s chocolate has became the leader of confectionery in Canada in the past 60 years with over 10 million dollars revenue per year. What makes Purdy’s position today? The key competitiveness of Purdy is quality, which is based on best ingredient and delicate

Marketing objectives 1 To increase awareness of the Cocoa Delights website. 5. To increase Facebook friends by 10%. 6. To increase followers on Twitter by 10%. 7. To expand marketing reach. 8. To increase brand name recognition. 9. To establish Cocoa Delights as Australia’s most respected chocolate maker. Advertising objectives 1 To exceed company growth targets in the next 12 months. 10. To achieve 1 million hits on the Cocoa Delights ‘Get in touch with your dark side’ microsite by the end of the campaign.

Applications SWOT analysis is a popular analysis tool used in different situations that include not just business and marketing but also project planning and personal career development (Chapman 1995-2012). As for the strategic planning, Kenneth Andrews popularized his idea that good strategy means keeping a fit between the external situations a firm faces and the internal capabilities (Hill and Westbrook, 1997). The format the SWOT analysis presented is a 2x2 'internal/external' matrix, in which questions and relative answers can be listed for analysis (chapman 1995-2012). And according to Hill and Westbrook (1997), the output of SWOT analysis comes from meetings facilitated by consultants or managers to contribute the final analysis. Brainstorming can be used for filling in the sections to answer the questions. In addition, similar arguments should be concluded and ranked according to their answers in meetings (Rauch, 2007). As for the newly developed analysis, the TOWS matrix matching the various factors enables companies to stimulate new strategic initiative (Dyson, 2004).

Case Study Rogers’ Chocolates Due date: August 6, 2011 Course: ADMN 4876 Management of Small Business Enterprises Prof: Pouya Seifzadeh Sarmad Shahjahan Introduction R gers’s Chocolates is Canada’s oldest chocolates company that was formed in 1885 in Victoria, British Columbia by Charles Rogers. The company specialized in producing different varieties of ward winning hand-wrapped, high-quality chocolate brands as well

Question 1 What is competition like in the premium chocolate industry? Which of the five competitive forces is strongest? Which is weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants? The premium chocolate industry is having an intensive competition

Roger’s Chocolates | | | Case Analysis | | | | Table of Contents External Analysis A. Chief Economic Characteristics 3 B. Five Force Analysis 8 C. Driving Forces 10 D. Overall Attractiveness of Industry 13 E. Group Map 15 Internal Analysis A. Identification of Business Strategy 15 B. Financial Analysis 17 C. SWOT Analysis 19 Test of Winning Strategy A. Fit Test 20 B. Competitive Advantage Test 21 C. Performance Test 23 D. Identification of Strategic Issues 24 E. Recommendations 25 F. Revenues/Expenses Projections 26 G. Internet Their biggest competitors in the overall chocolate industry are regional companies because Roger’s is relatively focused in a small area, but not all of these companies offer the high end chocolates like Roger’s. There are also only a handful of big chocolate companies, like Nestle and Ghirardelli, that they compete with outside of their local regions. This presents a very good opportunity for Roger’s to increase market exposure and increase their sales and profit potentials.

Advantages of a Global Strategy Treating all of Canada as one market has many advantages. A company typically implements a global strategy when it wants to save money. A company can be more effective when it sells the same products to every market, because there is no extra time spent on differentiating the products per market, which means there are also no extra costs. Money is saved from buying in bulk and having a standard packaging. In return, the company can put more focus on the product and work towards changing and enhancing the product. The case states that the market share of Saralyn Mills has increased in each of the product categories in which it competes. By implementing a standardized strategy,

Industry Analysis: Cadbury Schweppes (CS) is comprised of a global confectionery and beverage company. For the purpose of this case we will maintain our focus on the confectionery business and the assessment of adding to their sugar confectionery portfolio. CS is number three in the beverage business but see the opportunity to become the largest confectionery in the world. The categories are chocolates, sugar and chewing gum. At this time Adams is the number two sized in the gum business. This industry operates on “bigger is better in confectionery”. Their strategic discussions and ambitions appear to stay true, in mentality, to this mantra. This mantra could be potentially dangerous to the business. CS had a presence in over 70

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? In pursuit of upscale segments of the market and an increased market share, Consumer Food Groups (CFG) purchased the rights to become a distributor of Montreaux’s European chocolate products in the United States in June 2011. As CFG is the division which produces confectionery products for Apollo foods, they contribute not only to one-third of the company’s total revenues and net income, but are a vital part of Apollo’s ranking as second in the global confectionery business. Upon acquisition of the rights for Montreaux’s chocolates CFG formed a new division, Montreaux Chocolate USA. Under the leadership of David Raymond as division manager and Andrea Torres

Contents 1. Terms of Reference 2 2. Procedures 2 .1 Internet 2 2.2 Case study for JoC 2 2.3 Library 2 3. Findings 3 3.1 Background of Joy of Chocolate 3 3.2 CG’s current organisational structure 3 3.3 Proposed structure for JoC 3 3.3.1 Functional and lateral relationships within the proposed structure 3 3.3.2 Line of Authority within the proposed structure 3 3.4 Relationship between Contingency theory and the merged organisation 3 4. Conclusion 4 5. Recommendations 5 Appendices Section 9 Appendix 1 10 Appendix 2 11 1. Terms of Reference Fiona Balloch requested the report to be generated to provide information on the structure of Joy of Chocolate and CG Chocolates. The purpose of the

 A Case Analysis Abstract The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey 's, is the largest chocolate manufacturer in North America. Its headquarters are in Hershey, Pennsylvania, which is also home to Hershey 's Chocolate World. It was founded by Milton S. Hershey in 1894 as