Case Analysis, Runners World

Based on The Running Room’s current situation, Cisco considers a number of alternatives to her present marketing strategy. On one hand, she could continue to maintain a broad target market to appeal to both casual athletes--with more fashion-conscious products that aren’t necessarily running shoes--and serious runners, while attempting to tap into the growing market for women’s athletic shoes with expanded product lines for female athletes. This strategy would help her maintain her aging loyal customers, as she could offer athletic shoes that reflect the new exercise programs that they are becoming involved in instead of running. Conversely, she could narrow her target market to just serious runners, by investing in the high-end molded running shoes and the additional training and promotion that would be required to sell them. An analysis of The Running Room’s strengths and weaknesses can help her determine that the second strategy is the most worthwhile to pursue moving forward. As a former nationally-ranked runner herself, and with both a proven track record for catering to serious runners (who make up a majority of her sales) as well as the flexibility to switch product lines fairly easily, Cisco’s business strengths would support a shift to a more serious runner target market with relative

The concept of market structures and competitive strategies are important when attempting to compete in any market. Understanding what market structure your product falls under can help companies develop better competitive strategies and identify potential for loss and gains. The athletic footwear industry in the United States is highly profitable and continuously growing. In this paper I will identify market structure of the athletic footwear industry, the major retailers, and competitive strategies that can be used to maximize profits.

Because of the fewness of companies in this type of industry, which is typical of an oligopoly; they get to make their price. In the USA, the auto companies certainly do make their own price.

Nike, Inc. sought professional athletes to endorse their athletic shoes and in 1985 contracted with Michael Jordan. Michael's success in sports and his endorsement of a personalized Nike brand brought in over $100 million in the first year (Kotler & Keller, 2009). Nike has continued to market successfully with their "Just Do it" campaign and their targeting women athletes.

market, there is price competition. This can lead to price wars and, therefore, lower prices for

This is because of each seller is setting its price based upon the reaction by the prices its competitor establishes.

Now Michael Jordan has a very well known basketballs that have now also started producing shoes that are used for basketball. His competitors are LeBron James and Kevin Durant. Since his competitors have become know for their shoes Michael Jordan and the Nike Company have found ways to still provide a great quality shoe but at a lower price so that consumers will still be happy with their product plus they can afford them

On the fatal day of the Boston Marathon these plans and support structures were placed into action. According to FEMA a Unified Command post must be established and the proper measurements taken in account from the situation. The Unified Command post was stationed near Westin Hotel with the leadership already in place and actively coordinating. Their first objective is to assess the damage and set priorities and delegate response activities. The Joint Hazard Assessment team went to the detonation sites and took air monitoring devices in order to check for potential contamination issues. The reading came back negative and was communicated to the scene commanders but not the hospitals. This is an area that could have seen improvement because

There are other footwear’s that provide the same level of comfort and satisfaction such as the shoes designed by Nike, Adidas, Bata etc. as well as sell at a competitive price.

To begin, the history of sneakers is amazing and is one of the reasons they are so popular. The first pair of sneakers ever made were made by sticking your foot in melted rubber 3,000 years ago. Modern sneakers were developed in England and then in 1868 only wealthy people could afford sneakers because they were $6 a pair. The United States developed shoes that were very cheap so everyone could buy them. According to text 1 “...the United States advertised an affordable rubber soled shoe that cost just sixty cents a pair.” The first shoes for the olympics were made in 1963 with metal spikes on the bottom. Today sneakers range fro many different prices and some are very expensive. Sneakers have gone through a lot of changes in their history and that is one of the reasons they are so popular.

According to a survey conducted by Bain & Co., the result shows that more than a quarter of shoppers, 25 – 30 percent, are interested in online customisation options, even if only 10 percent have tried it until now. (Margalit, 2014) The growing demand for one-of-a-kind products results from emotional attachment which generate the feeling of control and feeling of psychological ownership, and even inform the phenomenon of endowment effect. In shoes market especially sneaker, not only the seller who mentioned in the article, but also big brands like Nike rest their ability to custimise. The NikeiD website, for example, offers consumers the service to customize their shoes through pick coulour and inspirational message sewn into the tongue of the

The threat of new entrants in the athletic shoe industry is very weak. Currently the market is dominated by three major competitors, and

Footwear also known as shoes was invented to protect a person’s foot while doing various activities, primarily created for functional and practical use. However, shoe design has constantly evolved throughout history and from culture to culture. The notion of complementing your outfit with the perfect shoe has been the impetus of design and many styles of shoes; such as high heels, flats and sneakers. Modern footwear varies widely in design, comfortability and cost. Nike is a multinational company that offers many types of footwear and has been a leading pioneer in the retail market for decades. Air Jordan’s and Converse are notably Nike’s most proverbial brands. These two brands are a quintessential example of a price difference within the same corporation.

Market analysis C & J Clarks LtdCONTENTSEXECUTIVE SUMMARY1.INTRODUCTION2.COMPANY HISTORY AND PROFILE2.1C&J Clark2.2History2.3Manufacturing2.4Range of Shoes2.5 K Shoes3.MARKET ANALYSISA. MICRO ENVIRONMENT3.1 Market Data3.2Competition3.3Consumer demandB. MACRO ENVIRONMENT3.4Political3.5Social3.6Technological3.7Economic4.SWOT ANALYSIS5.IDENTIFICATIONS OF STRATEGIC ALTERNATIVES6.RECOMMENDATIONS6.1Short Term6.2Medium Term6.3Long TermEXECUTIVE SUMMARYI have been asked by C & J Clark Limited (Clarks) to prepare a report which would include a market analysis of the UK footwear industry and to propose a number of strategic recommendations which would ensure that Clarks secures its short, medium and long term future as the market leader in the shoe

PriceCompetitive in line with other sports retailers for example Adidas.Premium pricing due to the nature of the targeted consumer, consumers are buying in to a brand and an image. Nike incorporates vertical integration in order to enable multiple channel operations – this thus allows the firm to control costs.