Case Analysis - Sears

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Assignment 1: Preparing a Comprehensive Case Analysis, Part 1 By Angela Rivera Professor Camilla Pugh Strayer University BUS 490 Summer 2012 Assignment 1: Preparing a Comprehensive Case Analysis, Part 1 Due Week 4 and worth 200 points Research a public corporation that you believe is not doing as well as it could in the marketplace. For this first paper, you will complete the first steps of a comprehensive written analysis as described in Part 6 of the textbook. The written analysis will be completed in the second written assignment in this course. Write a 4–5 page paper in which you: 1. Identify the firm’s existing objectives and strategies. 2. Explain one (1) strategy that the company might use to take advantage of…show more content…
As we know, countries’ economies are cycles; right now, and after almost several years of double digits growth the U.S. economy, as well as the European Union and some Asian countries, are in standby, but there are those economies, like for instance, China, India, or Brazil that are growing and getting stronger, this are the emerging markets (Sears Holdings 2012). A good strategy that Sears could take would be getting into these emerging economies. This will not only increase Sears sells, but also all of those American brands, such as Craftsman, Diehard batteries and Kenmore will increase their sells by exporting their products to other countries. This year’s current threat would be the Presidential election. All types of industries are in a standby mode or in expectation of who is going to win the election. Therefore, a good strategy the company might use to address a potential threat is, again, marketing. Sears should think in using this event as a theme for their marketing campaign of selling or expanding to new markets. Between the two biggest retail of tools hardware and housing items, Home Depot is the one winning in the market, why? Because Home Depot has two to three stores in each county, city or commonwealth. Lowes only has maybe one in each county, city or commonwealth and Sears 1 or none in each city.
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