Case Analysis : ' Stopping Outsourcing '

Market segmentation as a term came up to describe the concept that all customers are not alike. Because in hospitality industry marketing money and resources are limited, it has to concentrate on specific groups of people, or target market, to avoid waste in time, money and quality. As a result, it’s ensuring the highest returns. [1 pp19] The reasons why segmentation is so important for hospitality industry are – more successful use of marketing money, clearer perceptive of the needs and wants of special customer groups, more effective developing of service, greater correctness in selecting promotional vehicles and techniques. [1 pp173]

Changes in infrastructure are also affecting marketing trends for Community South Medical Center. According to Waldman (2009), “Health is infrastructure. Health care is the maintenance and repair service for this key element of our productive capacity. As a nation we need to treat the health of our people just like repaving a road - as an investment in our future” (http://www.huffingtonpost.com/deane-waldman/health-care-is-infrastruc_b_160182.html). Without a strong infrastructure, Community South Medical Center is surely

With the evolution of healthcare reform, it is imperative that healthcare organizations utilize target marketing as a way to recruit new business and stay competitive against major organizations. In order to effectively use target marketing a healthcare organization must carefully and precisely identify its target audience, geographical area and needs, as well as any competitors within the geographic area. Thornhill and White state that a unique advantage must be difficult, if not impossible, for other to compete against. Once a complete understanding of the audience and its needs has been established the facility can then start building its program and recruiting key players. In order to stay competitive and an industry leader, it is also

Social indicators are key to locating the appropriate location to advertise to. Selecting appropriate mediums to advertise through greatly improve responses from marketing. Citrus Memorial has adopted a direct marketing approach to target the best prospective consumers. Utilizing the database from the local chamber of commerce 26 health facilities have been selected that fit the desired target market profile. Representatives from each facility attended an educational dinner. The event showcased detailed information on how

Market segmentation is a tool that can be used to define and demine different categories consumers can be grouped into in order for organizations to market to the group’s specific needs. It “is the process of grouping into clusters consumers who have similar wants or needs to which an organization can respond by tailoring one or more elements of the marketing mix” (Berkowitz, 2006, p. 164). Two specific types of Benefit Segmentation are Follower Segmentation and Health Seekers Segmentation. In Follower Segmentation, individuals want providers to will look out for their health care needs. They look to others for guidance

Your potential business competition including names, and addresses of each medical practice and hospital in the target area

To be competitive and profitable in today’s healthcare industry, organizational leaders must have an appreciation and clear understanding of their clients, culture, business market, and all stakeholders with whom they conduct business. In an effort for Palomar Medical Center to maintain a competitive advantage, we must ensure that our mission, vision, and values are aligned with our organization’s business objectives; but most important, with our clients’ values.

Lateral segmentation is an array of segmentation tools that is already possessed by marketers (Fortenberry, 2010). Health care marketers examine segment and produce any faults that may need to be addressed during the use of segments. Lateral segmentation will help health care systems to insure that it does not have to focus on certain specific categories at a period of fourth dimension. Regarding lateral segmentation, the organization will make plans and strategies only for a specific group of customers. Therefore, the efforts of the marketing team of health care organization shall not be wasted at any point of time during its efforts. A panel of distinguished healthcare executives shared their thoughts on the importance of active and visible

Greenleaf, a national health insurance company, decided to open a clinic in a busy downtown area near a metro station, they conducted a needs assessment prior to selecting this location. While in the process they must have considered the map of what and how they want to do. There can be several issues they might have considered like: decision-making, time, types of decision that needed to be made for the betterment of the clinic, setting of clinic, internal influencing factors, and External influencing factors. Greenleaf with help of GIS (Geographic Information System) mapping, learned that a large percentage of its policyholders worked within a 1-mile radius of the clinic. The fact that over the past year and after an extensive billboard,

In order to market the product into the market successfully, marketers need to have some marketing strategy to enter the desired market and make profit. Market segmentation is the process of dividing a market into subsets of consumers with common needs or characteristics (Schiffman et al., 2011). Understanding the market size and segmentation is valuable, but the keys to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends ( Berry, 1999).

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and applications

The American Outsourcing Case is a compilation of factual information for the purpose of provoking debates. The authors present both the pros and cons of outsourcing, and avoid inserting their personal bias. The case clearly defines outsourcing and then focuses on outlining its existence in China, Mexico, and India. The evolution and U.S. involvement in the Maquiladoras of Mexico is described first. The implementation of NAFTA and the creation of Maquiladoras were major catalysts in the growth of free trade between the U.S. and Mexico. China, in an attempt to attract foreign investors, created Special Economic Areas, which designated geographic zones that were enabled to operate under their own laws. With great tax benefits

As every customer has unique needs and expectations towards certain products, the ultimate goal of market segmentation is to organize customers into groups which allows targeting of customers with similar needs of and response to the products. The key is to minimize differentiation within each segment

According to Blythe (2010), segmentation, targeting and positioning are fundamental to the concept of meeting customer need. This essay will outline and analyse these fundamental tools of marketing in an academic setting, in addition to, assessing how an organisation of my choice applies them in a working environment. Included in this essay, will be an academic discussion of the advantages of market segmentation, targeting and positioning drawing upon views of various scholars. Furthermore, I will provide a profile of my chosen organisation as well as an assessment of their market segmentation, targeting and positioning strategies. The essay will finish with a summary of the main points and will draw conclusions based on the evidence which has been presented.

“A task force concluded, the past segmentation did not fully address the emerging shift in customer needs” “(Xiameter Case Study). Dow Corning had to thus try different segmentation variables, alone and in combination to find the best way to view the market structure. (Kotler et al, 2008).