Case Analysis : Under Armour

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Under Armour Analysis
Introduction
There is always an inherent risk when financial investments are made. According to financial analysts and investment professionals, there is no such thing as a sure bet, only varying levels of risk (Investor.gov, 2014). To alleviate that risk, a thorough process of research and analysis is done to screen potential investment opportunities. One such business that presents a low risk, yet high reward potential, is Under Armour.
To accurately assess the risks involved with a possible investment in Under Armour, an in-depth research process into the company was completed. This research involved the following areas:
• Company history and values
• Current and past financial reports o Balance sheets, income statements, statements of cash flows
• Stock performance
• Areas of risk
• Industry competition
• Future goals and projections
The report will conclude with a recommendation to make an investment in Under Armour that is based on the interpretation of the research in conjunction with Embry Investment Group’s (EIG) best interests having been taken into consideration.

Company History and Highlights
Considering their current market presence, Under Armour has risen into the athletic apparel and accessories market relatively quickly for a business its age. Founded in 1996 by Kevin Plank, Under Armour has ascended in less than two decades from an operation selling t-shirts from the trunk of a car, in to a major industry participant that is now

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