Case Analysis : Vermont Teddy Bear Essay

1272 Words Dec 21st, 2016 6 Pages
Executive summary This paper consists of a case study of problems related to information and Technology in Vermont Teddy Bear (VTB). Vermont Teddy Bear was founded in 1981 by John Sarinto. John used to sell teddy bears by moving from one place to another carry them on his cart (Thomas, Wheelen & Hunger, 2006). The work was tiresome and he faced a stiff competition from other business people who were also selling teddy bears. During his start of the business, he discovered how the American culture treasured the use of teddy bears which encouraged him more and more to continue with his business. The company produces three main products, push bears, pajamas and flowers which they receive customers in main seasons like during valentine’s day, father’s day, mother’s day and Christmas periods. The company decided to use technology so as to remain relevant in the market but unfortunately, bugs were detected during valentine season and the company is aimed at carrying out debugs as earlier as possible and correction of the problem made before the next big event like the father’s day, mother’s day or even the Christmas (Thomas, Wheelen & Hunger, 2006).
Vermont Teddy hires Bob Stetzel who serves as the chief information officer and the vice president of information system. The vice president is to some extent on cross-roads on determining which of the projects would be executed first. Carrying out a replacement of the information will be costly but on the other hand, it will be…

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