Essay on Case Analysis for Does This Milkshake Taste Funny

2523 Words May 1st, 2010 11 Pages
A Case Analysis for “Does this Milkshake Taste Funny?”
Assignment 3, Unit 1, Organizational Behavior
Robert Kennedy College

Presented by Julius Datinguinoo on 12 May 2009

I. Statement of the Problem(s)

There are three major corporate problems that I can see on this situation:

1. Eastern Dairy is lacking in contemporary quality control, quality management, and quality assurance systems that would ensure compliance to quality standards like ISO 9000, HACCP & ISO 2200.

2. Eastern Dairy is lacking in modern health, safety and environment (HSE) policies, procedures, and controls that would ensure compliance to environmental standards like ISO 14001 and ISO 14004.

3. Eastern Dairy has a poor inventory management
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In this company, the job of the operator scores high in autonomy because it ‘provides substantial freedom, independence, and discretion to the individual in scheduling the work and in determining the procedures to be used in carrying it out’ (Robbins & Judge, 2009:216).

iii. The company sets specific, albeit simplistic, targets or goals to night shift employees. This is sustained by the fact that the production orders give specific instructions to the operators on how many gallons of mix needs to be produced during the night. In addition, the management expects that all equipments used in the production line be cleaned at the conclusion of the shift. It is clear that the company wants to motivate the employees by setting these two straightforward targets. They were on the right track on implementing the ‘goal-setting theory by Edwin Locke’ (Robbins & Judge, 2009:185). They just missed two key components, namely, difficult goal and feedback.

iv. Somehow, there is a clear distribution of responsibilities for each of the seven operators in the night shift. There is some sort of equity in the workplace.

v. The company allowed the formation of an employee union. However, it is unclear what type of employee involvement the union exercises as George, himself, saw little evidence of the union’s involvement in the day-to-day operations of the…