Essay about Case Analysis of Dell Computers

12021 Words Nov 4th, 2007 49 Pages
On April 22, 2003
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INDUSTRY ANALYSIS ..............................................................................................................................3
CURRENT STATUS ....................................................................................................................................6
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URRENT
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ITUATION
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Performance...........................................................................................................................................6
Missions, Objectives, and
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Depending upon the industry segment, these firms specialize in different activities, from R&D to design, manufacturing, assembly, logistics, distribution, sales, marketing, service, and support. Dell Computer Corporation is the focus of the case. The time of the Dell case is from 1994 to 1999. Michael Dell established Dell Computers in 1984, which captured a unique position in the personal computer (PC) industry. The company introduced the concepts of selling PCs directly to customers; offering custom configuration to all customers; and providing direct, toll-free technical support and next-day, on-site service.
Dell's SIC code is 3571. SIC 3571 establishments, such as Dell, primarily engage in manufacturing electronic computers. Electronic computers are machines which: (1) store the processing program or programs and the data immediately necessary for execution of the program; (2) can be freely programmed in accordance with the requirements of the user; (3) perform arithmetical computations specified by the user; and (4) execute, without human intervention, a processing program which requires them to modify their execution by logical decision during the processing run. Included in this industry are digital computers, analog computers, and hybrid digital/analog computers.
Establishments primarily engaged in manufacturing machinery

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