Case Analysis of Levendary Café Essay

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Case Analysis of Levendary Café
To evaluate the way Levendary Café has entered to China, I would like to use “SWOT” analysis to figure out how it is doing.
Strength: Levendary has a very clear and unique business mode which is targeted at high level customer group. It has a very successful business in the United States. There are stores spread across the country. The high-quality food and hospitality service are becoming Levendary’s brand and reputation. The company is willing to dedicate themselves and build a culture of “delighting the customer.”
Weakness: First, the most important issue in China is “Localization.” There are some services or products are useless in the Chinese market. For instance, most Chinese people don’t have
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Take iPhone 6 as an example: Chinese people are willing to pay $1000 to buy one from the United States.
Another opportunity is that because a lot of food safety sandals have exploded in China in recent years, people now take their lives seriously and eat food very carefully. They prefer food that comes from safe and clean sources, even if it may cost more. So it isn’t an issue for Levendary having a higher price, as long as the food is organic and without pollution.
Threat: Louis Chen, the VP in charge of Chinese business, is ruining the brand of Levendary Café. Customers come from all over the world. When they visit the store in China, they can tell that there is something wrong with the decoration and menu in the Chinese store. It will destroy the company’s reputation if they notice that the menu is totally different from what it is in the United States. There are Pizza Hut, Starbucks and other competitive American brands, which are growing steadily and widely. They will split the market share from Levendary Café.
I think Mia Foster should be tougher and decisive. As the case discusses, she is losing control of Chen. This visit to China is a great chance to turn the table.
First, Mia Foster should ask Chen to take her to look at all 23 restaurants in China and find out what is going on. The most important thing is to find out how different they are from ones in the United States. Then, she should talk to Louis Chen and take back some of the
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