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Case Analysis of Room & Board (Strategic Management))

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1.0 Executive Summary Room & Board is successful in domestic furniture retailer. The American furniture retailer has initially developed based on IKEA business model by John Gabbert. He adopted different strategy from other traditional furniture industry. He focuses on high quality and design, and became popular and set a high loyal brand in the USA. Room & Board also succeed in implementing entrepreneurial strategies to create value. The company transfer its entrepreneurial ship mind-set to its employees even suppliers. Its core competency is using relationship business model, utilizing its source and capability to exploit competitive advantage to achieve above returns. Under external and internal analysis, the external environment …show more content…

Environmental – With regards to the environmental factors such as the air, noise, and water, inspections are implemented to ensure the company provides corrective actions within the stipulated time. The environmental inspection is part of the legal documentation and environmental authorities as the business operations are on-goings and maintains the competence. Room & Board own most of its locations and searched out freestanding sites with ample parking and easy access for customers. It renovates its store with a particular environment. 4.0 Porter’s Five Forces Overall in the retail furniture industry competition is moderate. Power of the Buyers - There is a high power because of the other low-price furniture. Consumers have other alternative choices among its competitors. Power of Supplier – Low. Room & Board has 12 key suppliers, in order to make sure high quality and good design furniture. Make sure the delivering their furniture on time. Rivalry – Moderate. The Room & Board’s furniture competitors’ offers different styles and functionality. Conrin targets a new low cost in terms of furniture line; Cratel & Barrel offers a furniture in a box which is subject in higher prices; Ethan Allen aimed at a more upscale market; Wal-Mart is equipped in a big box furniture that is categorized under the general store must-have-items, but don’t have much of a style.

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