Case Analysis of Virgin Mobile

Virgin Mobile is looking to launch a new cell phone service in the US marketplace, which is already a highly saturated industry. This analysis will help select a pricing strategy that attracts and retains subscribers, while still maintaining a competitive edge within the industry. The cell phone industry has many sources of customer dissatisfaction. For instance, customers’ distrust in pricing plans due to confusing usage rates; companies’ inconvenient and inconsistent off-peak hours; service provider’s hidden fees that include taxes and higher rates after minutes are used up, universal service charges, and one-time costs; and binding contracts by the service

Virgin Mobile USA is the leader of no-contract mobile service since its debut in the U.S. market in 2001. Their leading promotional feature includes their Unlimited Web,

The Vodafone case study has given us a good overall view of the company and shown the companies good and bad points, whilst showing the mobile phone business as a whole and explaining the ups and downs of the industry.

Verizon was created on June 30, 2000 by Bell Atlantic Corp. and GTE Corp. and was based in New York City and Incorporated in Delaware (“Bell Atlantic and GTE Complete”, 2014). The mergers that formed Verizon were among the largest in the U.S. history. On July 3, 2000 Verizon began trading on the NYSE and begin trading under NADAQ on March 10, 2010. On April 3, 2000 the new brand of Verizon was launched which was the GTE wireless operations became a part of Verizon which then created the nation’s largest wireless company (“Bell Atlantic and GTE Complete”, 2014). In 2004 Verizon was added the Dow Jones Industrial average. Over the next few months Verizon then became the majority owner of Verizon Wireless with management and joint venture control. As years have passed, Verizon has still continued to flourish with its business and is also a leading provider of advanced communications and information

Verizon Wireless was formed as a joint venture between Bell Atlantic and Vodafone AirTouch and began operations in the United States on April 4, 2000 (Verizon, 2013). Once the GTE, Bell Atlantic merger closed three months later in July, Verizon Wireless became the largest wireless company in the nation. As the company continued to grow, Verizon launched its 3G network in 2003, which significantly increased the speed in which data could be transmitted wirelessly and laid the foundation for customers to wirelessly stream music, surf the web, and send/receive e-mails on their mobile device (Verizon, n.d.). Subsequently, over the next 5 years, the number of cell phone subscribers in the United States exploded from 158 million to 269 million and

The generation of talking face-to-face is slowly fading away, and the technology era is going to keep on growing. One of the most widely used technology services known today is the cellular phone industry. According to the Pew Research Center’s website, 90% of American adults own a cell phone. Of that 90%, the smartphone ownership is at 64% (2013). Verizon Wireless, along with the other major carriers, T-Mobile, Sprint, and AT&T, have taken this data and comprised a growing industry where competition arises from all angles. These companies have battled one another on pricing, plans, and customer service for many years in order to stay on top. Unfortunately, these are major factors in whether or not a customer will choose the particular company over another.

Velocity Cellular Services is a company that sells wireless services and products based on the Global System for Mobile Communications (GSM) standard. Under the GSM standard, an activation card is necessary for every subscriber. The company is promoting Power Starterpack, a prepaid phone service plan to existing wireless subscribers. Each subscriber of this plan will get a new activation card and a nonrefundable prepaid fee of $200. The $200 prepaid voucher

Most households in the US have at least one cellular phone. With the continuing increase in wireless devices and interface, it is important to look at the cellular carrier to decide who has the best coverage, best prices, and ultimately who will be able to continue to provide the best services. In deciding which carrier will be able to provide the best service in the future, we will look at two cellular providers, Verizon (VZ) and Sprint Nextel Corp (S). This comparison will focus on cash flow to see how they use their cash, what their cash position

Trends in the market include the growing number of people within the 15-29 age range. Also, phones are being used for much more than just calling, other functions like texting and music playing capabilities have dominated much of a user’s data usage. As for market characteristics, the mobile industry has reached almost 50% penetration with about 130 million subscribers, and reaching its maturity. The cost structure has been very confusing for consumers, with hidden fees, overcharges, and lacks to reward users who do not use their plans to the max. And finally, channels include all service provider stores and retail consumer stores, for example, Target, Walmart, and Best Buy.

In order to avoid these risks it’s important for the company to advertise its product correctly and re-defining why pre-paid, contract free mobile service is better then what the competition has to offer. Also by offering the customer services and features he/she may want and are unique to Virgin Mobile, the company will be able to create customer loyalty and the churn rate will stay manageable.

threats as an organization. This case analysis will highlight the top three for each category and provide a rational for each factor. The SWOT analysis will serve as a tool for identifying alternative strategies for the organization and help define a 3-year growth plan. Various matrices, including a SWOT analysis and a Financial Ratios Analysis, will also support specific strategies and long-term objectives. Other relevant, recent activities and supporting research will also be supporting the strategies defined in the case analysis.

Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why?

This is in response to the above-referenced complaint filed by Ms. Lisa Wadsworth, received by Verizon Wireless on March 6, 2017. Ms. Wadsworth reports her daughter visited an agent location to purchase a new phone thinking it was a direct Verizon Store. She purchased a new iPhone 6 and agreed to a device payment plan. However, the representative did not explain to her that she would also have to pay off remaining amount for her existing device payment plan. It was not until she received her next invoice that she realized she was billed for three device payment plans.

According to the 10th annual Verizon Data Breach Investigations Report, 88 percent of the analyzed 1,935 breaches were accomplished through the nine attack vectors, which means that they could have been prevented if some cyber hygiene measures had been applied. It was also discovered that 81 percent of the hacking-related breaches involved either reused/stolen passwords or weak/crackable ones. Not to mention, this year there was an increase in attacks that targeted smaller businesses; 61% of breaches that occurred involved companies with fewer than 1,000 employees. The former Director of National Intelligence James Clapper suggested a few basic hygiene measures for organizations to follow such as the following: patching software, implementing

Tait Communications ltd is a global company with some millions of people around the globe depending on tait products to keep their lights on cites flowing and communities safe. The core business operation of tait is to manufacture radio equipment for emergency services departments. Other wing of tait is to provide communication solutions to its clients. The company clients are spread across the globe but its key clients are from North America, United Kingdom, South Africa, Australia and New Zealand. It has more than 40 years of excellence track record in engineering.