Case Analysis of Whole Foods Decides to Open in Detroit

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Case Analysis of Whole Foods Decides to Open in Detroit Company Background Whole Foods Market, Inc. is an American foods supermarket chain specializing in finest natural and organic foods with locations in the United States, Canada and the United Kingdom. It was founded by John Mackey and his girlfriend Rene Lawson on September 20,1980, and today Whole Foods Market is headquartered in Austin, Texas. The current CEO is the founder John Mackey. Whole foods Market is the largest U.S. retailer of natural and organic foods and it becomes a publicly traded company with more than 370 stores and 80,000 employees. Mission Statement The mission statement of the Whole Foods Company begins with its motto, which is “Whole Foods, Whole People, Whole…show more content…
Also these customers have the buying power and demand of their organic food. Second, midtown that they choose is a good location for Whole Foods to open new store and get benefits. Because around this area gathered thousands of shops and fewer competitors for Whole Foods. Also the nation’s largest farmers’ market is in here, which can be Whole Foods’ future supplier. Third, demographic information provides that if Whole Foods open new store in Detroit, they not only can attract downtown customers but also can get potential customers from outskirts. In general, decision-making is the study of identifying and choosing alternatives based on the values and preferences of the managers. Whether open new store in Detroit is a wise choice, Whole Foods still need time and marketing feedback to prove. Case Questions and Answers 1. List three alternatives Whole Foods’ management might consider in opening a store to serve Detroiters before selecting the Midtown site. Answer: First, Metro station which has large person flow everyday and this location can increase the store’s exposure to attract customers. Second, suburb that is the nearest location to Detroiters who can provide enough buying power. Third, Detroit neighborhood is the location that can get both cities’ customers. 2. What information would management need to evaluate these three alternatives? Answer: Customers’ demand and buying power.

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