preview

Essay about Case Assignment 1

Decent Essays
Open Document

Case Assignment 1

Build the management-research question hierarchy, through the investigative questions stage. Then compare your list with the measurement questions asked.
To Build the management-research question hierarchy we will first start with the management dilemma. In this situation I see the management dilemma being, the need to attract more membership to support the new renovated facility and to account for the growing age of their current membership. Apparently AT&T purchased NCR Corporation and provided them a 4 million dollar loan to complete their renovations. Their immediate goal is to bring golf memberships to 680 and to increase social memberships as much as possible. The management question …show more content…

One apparent solution is that the NCRCC can not rely on NCR membership to sustain itself, it must become a stand alone club with open membership. Further research showed that NCR employees had a desire for more of a full service club that offered more than just golf. For example fitness centers, spas, and tennis courts were among the additional facilities requested.
The fourth step of the hierarchy is to ask investigative questions. The purpose of the investigative question is to solicit information that would help determine how to properly choose from the available courses of action. This was achieved through a focus group that was conducted. McMahon Group conducted six focus groups at NCRCC, involving 43 members, seven nonmembers, and 12 employees. A consistent theme was that members did not feel they received the overall level of service at NCRCC that they expected from a fine private country club. This led to the survey which incorporated the measurement questions needed. Through the investigative questions they were able to get a better understanding as to why members joined the country club, what they were and weren’t satisfied with and what they wanted to see in the future. The survey was very thorough and was ideal to help management come up with the management decision. From looking at the results of the survey, it

Get Access