Case Class or Mass Analysis

2) To make a price cut of 20% would be unreasonable considering the costs of JanMar are unlikely to go down. Cutting price by 20% with the same variable costs would bring their contribution margin down to 19%. To get the same net contribution of $4.2 million using their current new contribution margin, they will have to generate $22,105,264.16 in sales which is far above their past sales of $12 million and creating more volume to increase sales at this lower cost is not feasible which just one manufacturer in the Dallas Fort Worth area. (exhibit 1.3) JanMar needs to focus not on cutting prices but positioning themselves differently from competitors as a superior quality and service company since they are a privately owned, focused just in the market of southwest United States.

In addition, there are concerns about how competitors and the U.S. Association of Seafood Processors and

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

On August 2, 2014, a man by the name of Harry Kumar was shot dead by Stephanie Hardee. That much is known. What is not known is whether Stephanie Hardee’s intent was malicious or not. The prosecution, being led by Hanna Kumar, the daughter of the decendent, alleges that her grandmother, Stephanie Hardee murdered Harry Kumar with “deliberate premeditation and malice” (Mock Trial, 30). Meanwhile the defense, being led by Stephanie Hardee, tells a story of how Mr. Kumar was abusive to Hanna and that Stephanie Hardee shot Harry only in self-defense, and ergo is not guilty of premediated murder. Both sides pose very valid arguments, with plenty of supporting evidence, and the case boils down to a simple question,

(-) By being too aggressive, it counters their value of relationships and good customer service, and can tarnish their brand with a bad reputation

This interferes with their normal operation of business because not only will this have an effect on their image,(Russell,

A major issue is since reducing the price 20% reduces the profit margin to 15%, to maintain the same profit while reducing the price, the sales must be $28 million for this year. This is an increase of 233% in one year to justify reducing the price this much. This is a highly unlikely target.

It can help to pull customers’ needs and preferences in a direction where you want them to go, which is ideally away from the competition’s trends. This has a double effect of you taking market share from them, and making R&D pricier for the competition. It’s also riskier, because at an initial point you have make that same big expenditure yourself, and it may not work, or the competition is doing something equal or superior.

The fish market is a 20 billion dollar industry and one company has played a major role. Neptune Gourmet Seafood is an 820 million dollar corporation that has just recently invested heavily in technology, allowing their trawlers to move further out to sea to fish and maintain the quality the company has been known for. In doing so, they have found themselves reaching a decision point. Even though they have been going further out to sea, they have been bringing back larger than normal catches and because of this, their warehouse finished goods inventory has become bloated, with twice the normal supply on hand. This paper will address the decision process. In doing so we will define the problem, look at the decision

Again, prices will be cut and reduce our company’s perceived value (Conrad “The Advantages of…”).

Inventory control is the biggest challenge because of inappropriate inventory management system. There is a requirement of proper food service for better inventory control and also for identifying the important requirements. There is a need to develop the inventory methods for the products and with a standard inventory management company should try to minimize the wastes in terms of future. (Gartenstein, 2012)

Superficially, one cannot imagine how cheap prices could ever do any wrong. The customer gets to save plenty of money, and the store gains more profit from new customers searching for a good deal. Even though this may be the common notion, most people cannot see the damage being done to companies around the globe. Countless numbers of businesses have been forced to bankruptcy because of the demand of big chain companies, such as Wal-Mart, forcing them to cut their prices. Because big chain companies that sell low prices, like Wal-Mart, cause business to file bankruptcy, lower their prices to unprofitable lows, and outsource their jobs overseas cheap prices can easily have harsh consequences.

The first alternative is to reduce price in the entry–level paper to compete with private labels. From the case, it indicated that the retailer’s margin are 20%. Also this target customers are already driven by big companies such as Procter & Gamble and Kimberly-Clark, who can generate higher operational efficiencies as a result of their large global business. In addition, lowering the price would not consist with the value of the Renova brand as a pioneer in the product innovation field. Firms should consider not to overinvest in the area that wouldn’t reveal its strengths and generate revenue. Ultimately, to do so would have negative impact on brand image and make it difficult to implement long-term goal.

History, Products and services → (introduce 3 categories, talk about ornamental fish, markets served, focus on arowana),  4Ps for arowana, customer segmentation for arowana, Recent performance (drop in profits, focus on Arowana), PESTEL (focus on points that lead to fall in profits), Porter’s (focus on points that lead to fall in profits), SWOT (focus on points that lead to fall in profits), Recommendations , END.

Management- The financial position of the brand is weak, which puts the brand image at a risk, and also makes the earnings thinner.