Case Deluxe Corporation

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Deluxe Corporation
Ninth Annual Institutional Investor Forum Sidoti & Company, LLC

Jeff Johnson, Treasurer and Vice President Investor Relations September 24, 2010

Presentation Scope
■ Comments are limited to information already publicly released:
– 10-K for 2009, filed February 19, 2010 – 10-Q for Q2 2010, filed August 5, 2010

■ All estimates and projections are subject to risks and uncertainties that could cause actual future results to differ materially from those estimated or projected. Additional information about various factors that could cause actual results to differ from those projected are contained in the Company’s Form 10-K for the year ended December 31, 2009 ■ Non-GAAP financial measures are reconciled to the
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2009 Revenue Mix Strengthen Products and Services
Stabilizing and pursuing check share gain Better optimizing business product portfolio Growing business services
Business Services 7% Business Products 30%


Improving customer experience Driving clearer customer segmentation Adding new customers Unified delivery services platform Investing in developing services offers

Checks 63%


Future Revenue Mix
Business Services 25%

Brand Awareness and Positioning

Advertising through radio and on-line media Direct response advertising Sponsoring marketing lab for small businesses

Checks 45%

Business Products 30%


Cost Reduction Plan
$ in millions

Cumulative Savings Cumulative Savings

(Selling, Marketing, Customer Care)
Channel optimization Sales / Marketing operations Marketing and analytics integration Call center productivity

1/3 COGS 1/3 COGS 2/3 SG&A 2/3 SG&A

~ 45%


(Manufacturing and Supply Chain) $155 $105
Manufacturing productivity / Lean Direct spend reductions Finish automating flat check packaging in Q3 2010; complete the expansion of our digital printing Common manufacturing platform Strategic supplier sourcing

~ 25%


Q3-Q4 2006 2007 2008 2009 2010 Target

(IT, Finance, HR, Legal, Real Estate)
I/T infrastructure including data center reduction Outsourcing relationships Standardization and best practices Aligned structures Real
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