Case Discussion Questions Coca Cola

4. What was Pepsi’s meaning management game? Was it really a threat to Coke? How should have responded to Pepsi’s

The manufacturing and sales of Coca-Cola demonstrated the success of American industrialism and capitalism. John Pemberton, the creator of the beverage and the company, was able to find ways to increase the company’s profits by using different ingredients than the original cocaine-laced French wine. It was able to be mass-produced and sold at a profitable price, and more factories were built as the company grew in success. Soon enough, Coca-Cola had their competitors, such as Pepsi Cola. The company was able to fight them off by means of globalization, by using advertising and by getting sponsored by many. Even Coca-Cola’s failures worked in its favor, such as not being able to profit in the Soviet-bloc countries or the Middle East, because Coca-Cola still gained brand recognition. Pemberton’s venture with his company shows capitalistic values: he was able to control the industry of a major part of the United States through his prudent

1. From a strategic management standpoint, why do you think that corporate management at Alcoa delayed taking action for five years as the plant continued to lose money and deteriorate in other operational measures?

8. Comments on the decisions of both Pepsi & Coke to enter the bottle water market instead of continuing to focus on the core products- carbonated beverages and cola- based drink in particular.

Does Coca-Cola allow various factors to influence the decision-making process? There are different strategy levels striving to meet or exceed overall corporate strategies within Coca-Cola. This essay will discuss functional, stability, competitive versus cooperative, trade offs, and retrenchment strategies. It will also provide examples or advantages and disadvantages the company utilizes at a corporate strategic management for tailor logical portfolio decision changes when warranted. Leading off with the first topic of this discussion, what is a functional strategy and can it affect decision-making?

The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical

United Beverages’ CEO is debating with his department heads on the course of action the company is going to take in the future. Their flagship product, GangBuster, has been highly successful for the past 5 years. However, they have been thinking of entering the market for Energy Drinks for kids. Paul Diaz also comes up with a revolutionary idea of the dual-drink, having two separate flavored drinks in a bottle and being able to mix both flavors. Due to the limited resources of United Beverages, they have two weeks to decide whether to expand their portfolio or not?

3.How did the company react to the changes in the business environment after the liberalization of the Indian economy in the early 1990s? Critically comment on the allegations that Pepsi deliberately did not adhere to most of

The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified

The case explains the economics of the soft drink industry. There activities that add value to consumer at nearly every stage of the value chain of the soft drink industry. The war is primarily fought between Coca-Cola and PepsiCo as market leaders in this industry; who combined have roughly a ninety percent market share in their industry. The impact of globalization on competition has allowed both of these major players to find new markets to tap which has allowed each continued growth potential.

The Coca-Cola Company is the world’s leading beverage company, with markets in over 200 countries and over 1,100 brands under their portfolio. The company was founded in 1886 and is currently headquartered in Atlanta, Georgia, USA. This paper seeks to explain the impact of globalization on the standardization versus adaptation decision using examples from the Coca-Cola Company’s performance and strategies since their inception as a company.

1. What is PepsiCo’s corporate strategy? Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments in 2008.

Despite being a billion dollar 125 year company that is a household name around the world, Coca-Cola has had to cope with unexpected situations and variation of positioning based upon the main competitions movements, Pepsi. According to Trout and Reis, (2001, p. 10) “Truth is irrelevant. What matters are the perceptions that exist in the mind.” This is a thinking process called outside-in

1.) Why do companies like Pepsi need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi Face when it tried to enter India during the 1980s?

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.