Case - Dr. Beckett’s Dental Office

2477 Words Apr 29th, 2008 10 Pages
1. Situation analysis

1.1 Analysis of the 7 Ps

1.1.1 Product
Dr. Beckett’s and her team’s goal is it, to “provide superior dentistry in an efficient, profitable manner within the confines of a caring, quality environment” as they stated in their mission statement.
According to the case study, they offer the complete range of dental care from simple teeth cleaning to complicated dental surgery and implants.

1.1.2 Price
The practice is no member of one of the HMOs, because Dr. Beckett was not of the opinion that she could provide the level of service she wanted, at the reimbursements given by the HMO. Therefore she offers now her dental services at a higher price, but therefore also at a higher quality.

1.1.3 Promotion
The practice
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Besides, there is classical music playing in the background and coffee and tea is provided to the patients. Like this, the customers feel more like guests than patients.
During the treatment, patients can listen to music via headphone and they can observe birds through the large windows so they are distracted from the pain that might occur to them.

1.2 Economic Environmental Analysis

1.2.1 The dentist profession
The dentist profession is generally considered as a not so much rewarding profession. People, who go to the dentist, generally go there because they have to. Only a small percentage of the population really goes twice a year to the dentist to have a routine check, as it is suggested by the health care organisations. This is simply because they are afraid of the possible pain, a dental treatment can involve.
Also the atmosphere in dental practices is mostly quite cold and sterile and the receptionists are unfriendly. That makes patients even less comfortable.
Therefore, the idea of Dr. Beckett, to improve the whole service around the dental care is a very good and promising idea.

1.2.2 HMOs

Today, more than half of all Americans who have health insurance are enrolled in some kind of managed care plan — an organized way of both providing services and paying for them. Different types of managed care plans work differently and include health maintenance organizations (HMOs), preferred provider organizations (PPOs) and
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