Case: Pizza Chains of the United States and Pizza Hut

10172 WordsAug 30, 201341 Pages
Ryan McVay/Getty Images Domino’s Pizza: A Case Study in Organizational Evolution Case 7 John Bradley, Eric Friedman, Eric Jeanes, Edward Novotny, Kelly Schuler Arizona State University Tina Borja Rice University Introduction Historically, Domino’s Pizza has been a strong player in both the domestic US and international out-ofhome pizza marketplaces. With more than 9,300 locations in 65 countries, Domino’s is the number two pizza restaurant behind Pizza Hut and number one in the pizza delivery segment with market share numbers approaching 20 percent.1 (See Exhibit 1 for a ranking of the top 50 pizzeria brands in 2009 by sales.) In recent years, how ever, Dom ino’s ha s com e un der c onsumer fire and, although masked by…show more content…
Pizzerias: Sales Rankings Based on 2009 sales Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 *Estimate Chain Name Pizza Hut Domino’s Pizza Papa John’s Little Caesars Papa Murphy’s Take ‘N’ Bake Pizza CiCi’s Pizza Sbarro Chuck E. Cheese’s Round Table Pizza Godfather’s Pizza Hungry Howie’s Pizza & Subs Fox’s Pizza Den Donatos Pizza Peter Piper Pizza Mazzio’s Italian Eatery Papa Gino’s Pizzeria Jets Pizza Gatti’s Pizza Pizza Pro Pizza Inn Villa Fresh Italian Kitchen Pizza Ranch Marco’s Pizza Rosati’s Pizza Wolfgang Puck Express Ledo Pizza Greek’s Pizzeria Mountain Mike’s Pizza lmo’s Pizza Shakey’s Pizza Parlors Me-N-Ed’s Pizzeria RedBrick Pizza Bellacino’s Pizza & Grinders Famous Famiglia MonicaIs Pizza Simple Simon’s Pizza Zpizza Pizza Factory Vocelli Pizza Straw Hat Pizza 2009 U.S. Sales (∙1,000) 5,000,000 3,030,779* 2,057,267 1,130,000* 630,000 573,000 517,083* 437,900* 390,000* 331,500* 275,000* 187,500* 185,000* 166,000* 154,000* 151,000* 149,604 140,878 132,000* 122,176 112,000* 109,537 102,433 100,000* 93,500* 82,000 79,000* 75,000* 69,000* 65,400 59,000* 58,000* 57,000* 56,000 55,186 55,000* 55,000* 51,500* 51,000* 43,855 2008 U.S. Sales (∙1,000) 5,500,000 3,037,703* 2,034,047 1,055,000* 585,000 585,000 545,323* 441,600* 420,000* 333,300* 279,000* 195,000* 177,000 164,000* 155,600 153,000 132,200* 150,075 132,600* 132,013 109,000* 101,390 92,938 95,000* 88,600* 76,000* 73,000* 76,000*

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