Case: Pizza Chains of the United States and Pizza Hut

It owns the sole master franchise privileges for the Domino 's trade name and system in several parts mainly in Australia, New Zealand, France, Belgium, The Netherlands, Japan and the Principality of Monaco. Globally, it sells more than 1 million pizzas a day in roughly 1300 stores across 6 countries, 9000 in over 60 countries and 600 over Australia and New Zealand. It functions as a quick service pizza restaurant whereby it is differentiated because QSR retailers are recognized as acquiring incorporated management with required standard menus and pricing unlike smaller outlets.

• 1990: In this year Apple sales reached $5.6 billion its global market share which had fallen recently due to IBM has picked back up and stabilized at 8%. The company had a strong balance sheet and was the most profitable personal computer manufacturer’s in the world.

account for 35 percent of total corporate sales volume and have become the fastest growing category of trade. All three companies sell to this category of trade. This trend is

Founded in 1960, Domino 's Pizza is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international markets. Domino 's Pizza 's Vision illustrates a company of exceptional people on a mission to be the best pizza delivery company in the world(Domino 's, 2013).

The Australian pizza industry is among the most competitive in the world dominated by the market leader, Domino’s Pizza Enterprises Limited (Ibisworld 2013). Today, the publicly listed company is the principal largest, low cost, pizza chain in Australia operating four hundred and ten retail food outlets, employing over 21,000 employees Australia wide (Ibisworld 2013). The business currently provides customers with pickup and delivery pizza meal options offering customers the traditional methods of ordering such as telephone calls and in store walk-ins as well as a digital ordering service via online mobile applications and a desktop website.

terms of how much they sold within what period of time, whether they be CDs, films, cars, or even tourist attractions. Or else, as

When consumers speak of Domino’s pizza, they will just think of the high-quality service. Most of them would ignore their attractive and quality offering. Although the

With current revenues nearing 1 Trillion dollars, the industry is almost certain to grow to its highest level ever. Recent estimates for annual growth for the coming five years are just under 4percent.

in the U.S. with more than 8.1 billion in annual sales. AutoZone continues to expand in growth

Domino’s Pizza Inc. is a leading retailer of pizzas with about 12,000 stores as well as operations in 80 international markets. The company’s sales in 2014 amounted to $89 billion which was a significant success that earned that company Top 10 listing in the Entrepreneur magazine’s listing of great franchise opportunities. However, the company has in the recent times suffered a slump in sales owing to intensified competition and increased demand for healthy foods amongst its target market. The following is a review of the current challenges facing the company including recommendations for improvement in market communication for the company.

RIM saw 1.4 percent jump in market share, which brought their number to 18.7 percent. Apple saw the biggest jump from 2.8 percent in 2008 to 13.3 percent in Q2 2009. (Gartner)

Indicate your primary and secondary sources of data and the methods used to estimate total market size and your market share.]

Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9,350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in Michigan, United State of America. It maintains overall control on the sourcing and supplying of raw materials to the master franchises and enforces quality of the service and products sold. Founded in 1960, Domino's Pizza is the recognized world leader in pizza

D'Angelo, W. (2013, May 2013). 2013 year on year sales and market share update to May 18th. Retrieved January 27, 2014, from VGChartz: www.vgcartz.com

It is a very challenging task to open a new Pizza Restaurant in Auckland as the market here is very stringent with a lot of international brands to be your competitors such as Domino’s, Pizza-hut along with some local brands which rules the market such as Club Pizza and Olive pizza. These international competitors are spread across the country making people addictive of having their pizza and it is very reasonable as well. To compete with such kind of rigorous market we have to be very tactful in choosing the