GROUP 5
STRATEGY Case for critical analysis
Associated Newspapers Ltd (ANL)–Metro & London Lite
1. What would the SWOT analysis look like for this company?
Strengths:
We have specialized our market focusing in young people, which is hard because they do not usually read newspapers. We have also founded a new newspaper, which is called London Lite, which is mainly designed for women. We have the biggest newspapers sold in the UK, and we have sold 1.1 million copies of our free newspaper, which is now one of the best free newspaper in the UK, and the best one in the world.
Our newspaper is sold in many cities, and around 18 million people.
The newspaper is different from
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Internet plays a huge paper in the news and communication field, due to the fast, free easy and accessible way for everybody to look for the last news.
Because of the increase in the use of the Internet, this information media has become one of the most used information channels over the world. Like everything it has some pros and cons:
On the one hand, if we are in the point of view of the newspaper, we save more because we do not use any kind of paper neither ink, nor machinery so our costs are minimum. Another good fact, that has online newspapers, is that you can read the breaking news at the moments that are posted, without waiting until the next day.
But for people the most important one is that the newspapers are usually free in the
Internet that is why there are more online readers day by day.
Whereas, on the other hand, even though there are not so many bad things we find two of them that are the most important. The first one is that as online newspapers are free for the readers the company that manages the newspaper does not win as much as it should before, so the need more publicity. The other one is that as we said before most of them are free but there are also some those if you want to read the newspaper you have to subscribe to it.
2.2
The ways, which we found to encourage the growth of these
London Free Press- major local newspaper, published 6 days each week, 245 000 readers and 80 000 new hits
Newspapers provides explained detail about a certain football club or a footballer as this talks about all football. This shows that the newspapers companies are dedicated to provide the readers with more up to date football stories from the Barclays Premier League. Newspapers provide headlines of celebrities and other news if some of the readers don’t really support football.
The second object I would include would be a newspaper comprising of what is generally important in today’s society.
Opportunity is the key word for the newspaper industry right now. According to experts, neither digital advertisement revenues nor paywall subscriptions are the answer. Innovation needs to be present in order to define the future of the industry. For example, some added value needs to be present to merit the payment for content that was previously free or can be found using numerous substitute products free of charge.
The newspaper industry is undergoing a radical change in three primary areas caused by technology. First, the underlying two-sided business model is changing. With the Advent of internet, news content is easily and freely available from various sources but lacks quality journalism and credibility. Revenues from online advertising are not large enough to compensate for decline in revenues from print advertising & subscription. Newspaper industry is experiencing new realm of new content delivery and in process of understanding and establishing sustainable sources and
Now, with the advent of the internet greatly transforming the information-gathering sector, the newspaper industry is fighting a tough battle for profitability.
Newspapers were among the first to report the news. Nevertheless, scientist invented the television more people began to see the news rather than read the paper. In a world dominated by technology vs. paper USA Today has maintained as one of the most popular informative publications of all times. The opportunities in today’s economy that affected and are still affecting USA today are keeping their customers while increasing profits. The challenges in today’s economy that affected and are still affecting USA today are technology and continual innovation of marketing strategies.
Newspapers and other forms of news are very vital communication methods in the world today. The goal of news is to sell us their ideas by being biased and talking about how their idea is best. News can give us biased information although, the viewer could do further research on the
Most of the time the news content is available in real time and can be accessed anytime and almost anywhere in the world. The majority of the online news providers do not require a fee. As a result, the number of readers willing to pay for the news has gone down, causing a direct impact on the sales of the printed newspapers.
The newspaper shows time and events, what is happening now and in the pass. This can be very nice to have as an
For one thing, rely on the news corporation group strength that develop base on online stream media and digital publish/broadcast site about the online newspaper. Consequently, the newspaper brands through get a number of readers to expand its influence on mass media and audience. And earn more profit from the online advertisements. For another, Acquisition or create a number of newspapers brands in different reader markets, and get more market share.
In 1760, The Boston News-Letter was the first newspaper to be continuously published in the United States. A 250-year legacy of printed news could not have lasted if it newspapers didn't not have it uses. Aside from the entertainment value, newspapers exist for the main purpose of bringing news of international, national, and local news to the doorsteps of the people. Without such frequent and stable form of communication, it would be difficult for any nation to call itself a free democracy. Today however, it cannot be expected that newsprint will last forever. Statistical data firmly suggests newspapers around the world are falling both in number and circulation. The past several years have been difficult for newspapers as other news
With the decreasing market, the profitability of newspaper industry is declining. Newspaper revenues came from two sources: advertising and circulation representing approximately 80% and 20% of revenue, respectively. But between 2000 and 2010, annual
Unlike the TV news, newspaper are portable and has no time limited, this has the advantages that people can read them whenever they want. But I believe that getting news from TVs is due to its efficiency, convenience and easy understanding is a lot better than just reading the
Especially the Internet is becoming more and more important for nearly everybody as it is one of the newest and most forward-looking media and surely "the" medium of the future.