Essay Case Report: Blood Bananas: Chiquita in Colombia

811 Words Nov 25th, 2013 4 Pages
Summer
2013
Summer
2013
Case Report: Blood Bananas: Chiquita in Colombia

BUSA 4980

Chiquita Brands international was founded in 1899 after the merger of United Fruit Company and the Boston Fruit Company. As bananas be came more of a staple in every home so do Chiquita Bananas. Bananas are know to mainly grown in tropical places like Central America, Africa and Southeast Asia. Chiquita decided to have operations out of Colombia. During this time there was turmoil in Colombia and different terror groups form “against the government” & other wealthy people in the country. Some of these groups settled in the areas where Chiquita had facilities.
Chiquita run into problems with theses groups around 1997, mainly with FARC
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These men were only concern with company growth and performance, since they were getting compensated for on the metrics.
Another important cause to Chiquita’s actions in this country is the employees. The company felt, as it was their duty to protect their employees. If it did not pay the AUC, the AUC would have attacked or even kill its employees, that work and lived in that region of Colombia. Chiquita thought if they didn’t protect their employees that the nation and other countries have heard these stories and begin to question them, on the value they have for their employees.
The company felt as if it had it arm-twisted behind its back but in actuality it didn’t. Its choice to pay the AUC was a decision that could have been adverted. Alternative actions could have been taken. For example it they could have hired security or move out of Colombia. Even though both of these are risky and high costing decisions, they still were decisions that were over looked just for financial gain. The company probably felt as if paying the AUC was cheaper than hiring its own personal to insure employee safety.
After all this is Chiquita has to move forward. Its current CEO Fernando Aguirre should acknowledge its wrongs but also reinforce its already established ethical code of conduct. This code should be one that top management upholds themselves. The top management set the example for all of its employees. It should uphold…

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