Case Studies On Samsung Consumer Behaviour

Company has established an effective relationship with its stakeholders and treating everyone through diverse techniques. Samsung is periodically meeting the demands of its shareholders where significant judgments are made and problems are discussed. For instance, strengthened compliance management organization has started and operated a healthcare study center. Company has a direct connection with their consumers and employees through making client satisfaction surveys to make a healthier costumer relation service. It also is creating employee surveys that made the company to improve the work shift system to reduce work ours. Samsung has also contributed in government policy formulation, which assisted to make an Energy management system that decreases its energy consumption by 10% (Samsung.com (3), 2015).

Samsung expanded their product base into four different industries; appliances, phones, home entertainment, and cameras, and within these product lines, there are hundreds of variations. This shows weakness in the company, as they are not able to focus on their competition in all production categories. In their cell phone line, Samsung has failed to create their own operating system and software, instead using the Android system like many of its competitors. Samsung is unable to control the quality of the software and loses out on a higher profit margin if they created their own OS and software.

After placing their orders, Samsung would forward the customers desired products to their sales headquarters. After necessary paper work has been done, the items would then be checked for availability at specific distribution centres. In a case whereby the selected stock is unavailable in its specific distribution centres, Samsung would re-import the stocks from overseas factory to replenish their stocks.

The dealers of Samsung Electronics keep the customer informed about new technology advancements, service options and various cost-effective measures. Dealer expertise is sharpened in Samsung’s mandated certification courses and Samsung supports its authorized dealers and their sales persons with product training, deployment, professional and installation services.

which lead  to  the decline  in sales for isnack 2.0. The lack of connection with consumers

“Samsung is one of the leading brand names founded in Korea in 1969. It is the global leader in telecommunications, digital media technologies and semiconductors. In the present proposal we have selected Samsung brand in comparison to Apple Smartphone’s. With the advancement and passage of time it has gained significant position in market and has become a strong brand even more profitable than highest revenue brand Apple.”

Samsung Electronics UK Limited is a subsidiary of Samsung Electronics. It manufactures, and distributes mobile devices to retailers in different parts of the country. It also manufactures and distributes audiovisuals products, computer-related products, cameras, home appliances

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

Understanding consumer buying behavior entails marketing, relationships, and consumer behavior. Consumer behavior comprises all the consumer decisions and activities connected with the choosing, buying, using and disposing of goods and services. Marketers must pay very close attention to consumer behavior that occurs before the purchase and after the particular product has been used. Studying consumer habits is one of the steps in marketing search and analysis. In addition to other basic principles of consumer buying habits, marketers also need to study the decision and actions of real people. Until recent history the study of consumer behavior was focused on generalized consumer decisions. With

Consumer behaviour is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants. The emerging costumer trends play an important role in analysing the marketing opportunities. A consumer buying behaviour is influenced by cultural, social and personal factors. The consumer passes through five stages of the buying decision process: Problem Recognition, Information Search, evaluation of alternatives, purchase decision and post purchase behaviour. This model is important for anyone making marketing decision and customer pass through all stages in every purchase.

Assuming that many of the display issues are caused by faulty components, such as the main board, it is important to identify where in the process these faulty components are coming from whether it be internal manufacturing processes or suppliers. Since suppliers happen to be at the beginning of the supply chain it would be necessary to begin there. Sarni, along with cross-functional teams from Samsung must immediately schedule a visit to their main suppliers of components such as the main board. Once the visits are scheduled, Sarni and the cross-functional teams will conduct extensive audits of the supplier’s processes and systems. The audits will consist of detailed examinations of the supplier’s equipment, process capability, facilities, and personnel. Each supplier they visit, Sarni along with another manager, will be responsible for grading each supplier. The grading metrics should consist of defects per day, damage, flexibility, responsiveness, and communication. Grades will be recorded on a supplier scorecard and then electronically documented upon return to Samsung’s office. Dependent on the findings, Sarni may be faced with choosing another supplier, that is, one who is consistently able to meet design specifications. Eventually, once a quality supplier is developed within Samsung’s network of partners, Sarni must direct significant effort in monitoring their performance. To monitor the supplier’s performance overtime, Sarni

In response to your request for the Englean Company to make a recommendation concerning the purchase of a new smartphone, this memo will analyze two smartphones in the market and recommend the best choice. Our team has done a research on two smartphones, which are Samsung Galaxy S8 and Iphone 7. We spent a week on surveying the Samsung Galaxy S8 and Iphone 7. Besides that, we also analyze and consider the pros and cons based on four criteria, which are costs, performance, body and feature. Based on our analyses, we would like to recommend the purchase of the Samsung Galaxy 8.

I Preetesh shetty, pursuing Master’s of Management Studies, semester 2 from Lala Lajpat Rai Institute of Management hereby declare that the research report entitled “Consumer electronics purchasing behavior” is submitted by me as a project work and is an original work.

Samsung can also discussed by using the demand and supply concept . Demand is the quantity of a good or service that will be purchased at a particular price . As in the law of demand , If the price of the goods rises , the quantity demanded of that goods decreases . If the price of the goods falls , the quantity demanded of that good increases . The influences on buying plans that change demand are income , number of buyers , expected future prices , prices of related goods and preferences . A change in demand is the quantity that people plan to purchase when any impact other than the price of the goods changes . When the demand decreases , the demand curve shift leftward . When the demand increases , the demand curve shift rightwards . The quantity decreases and