Kellogg's Special K Essay

The ready-to-eat (RTE) sector has increased sales and therefore have given the Breakfast cereals market an advantage to have a higher market share of 4.2% in 2013. The emphasis is more to the value and the convenience of cereals rather than the quality. However people are starting to be more heath conscious and are going to the higher nutritional brands which tend to be the well-known ones such as Kellogg 's, Weetabix and Nestle.

The cereal industry is very adamant on using a differentiation strategy to make one’s brand stand out in the minds of certain people. The companies break down the public into different target markets; and then make products that will be attractive to their target markets. Companies make different brands for young kids, teenagers, adults, and people who are health conscience. Currently, there are 387 different brands of cereal sold in the United States and each family is estimated to purchase 17 different brands per year. (O’Connor, Amy) Companies continue to brainstorm for new product ideas to attract the various market segmentations.

Special K is a successful brand, with a good level of innovation and communication. It has reached many consumers; especially women aged 20 to 40 yearsold, focusing on key elements such as beauty, shape, and weight loss. People are ready to pay more for Special K cereals, positioned as high quality products, with higher prices as competitors’. As the

Slimming World accepts pregnant and breast feeding women with the help of their mid-wife assistants

Kellogg’s seeks to concentrate on nutrition and physical fitness through product donation for the hungry, as well as programs that educate families about nutrition that nourishing families so they can have a healthy living’(Kelloggcompany, 2011).

The program helps RD’s insert their patient’s information and needs into a software that will evaluate what is best for that patient. It will tell people everything they need to be eating, give them a shopping list for the grocery store, and explain the recommended portion sizes. People will become aware of this software that can be available for them through a RD. Meal planning is important to RD’s, and this computer program gives them an opportunity to insure their patients are getting the best plan possible. People should consider this program both easily accessible and

Women in the United States generally have one very specific shared obsession: losing weight. They are constantly bombarded with claims of effective weight loss- secrets of the stars, fool-proof fad diets, etc. How many women try these diets? Probably hundreds of thousands, and how many lose weight from them? Maybe a few- the ones that end up gaining all of it back plus forty pounds. Something has to be wrong. This cannot be some strange coincidence, and it isn 't. The way in which we think about our weight, our bodies, and the attention we put towards finding out why we eat is what needs to change in order to see real changes in our bodies and our minds. The first thing- and maybe the hardest thing- a woman needs to do is treat herself

A smooth, firmed tummy and the improved posture from this support waist trainer cincher, aid in creating a more comfortable, confident appearance initially. Over time, the increased waist training effects and enhanced thermal effects will help trim the waistline and enhance weight loss. The semi-vest also gives breasts a little lift as well, aiding in the improvement of the wearers overall figure and appearance. To achieve an accurate, effective fit, be sure to measure the individual's natural waist and carefully adhere to the measurement charts provided by Ann Chery.

“Mom, I want this! I want this!” I scream as I’m peering at the screen, causing my mom to walk in and hear, “The breakfast of a champion” coming from the television. Why did I want to eat Wheaties cereal so bad when my mom provided other delicious cereals, like Fruity Pebbles or Lucky Charms everyday in our pantry? Being a young child in sports, I simply wanted to be that champion. As I watched the advertisement, I noticed the athletes they featured and I wanted to be just like them. As I watched more TV, I noticed other commercials that did not interest me as much. For example, seeing a commercial for Special K didn’t intrigue me because I didn’t notice anything special about it. I knew I wasn’t going to become

Kellogg’s is highly a profile company which is hugely known not only in the UK but in the world at large. It is one of the largest breakfast companies in the word, not only that but it is also financially it is a stably and well organised company. Kellogg’s profits have been stable if not increasing for the better from what it was 5 years ago.

My short-term (within 5 years) goal is to become Country-Head / CEO of Morningstar’s international business unit in Asia or Latin America, and build it into a profitable and sustainable organization. My long-term (within 10 years) goal is to become a CEO of Morningstar’s international business globally. Personally, I am passionate about teaching, acting, adventure sports and fitness. My personal goals are to run a marathon and to set-up a nonprofit organization in the field of education.

Mission: Kellogg is a worldwide business dedicated to construct Long-Term expansion in their bottom-line and to ornament its universal Leadership Position by supplying healthful Food Products of better-quality worth.

Special K enabled Kellogg’s to be alert to current consumer trends such as social trends and changes in technology. The research enabled Kellogg’s to identify consumer perceptions of the brand and what developments consumers would favour. Armed with this consumer and market focused knowledge, Kellogg’s was best placed to inject growth into the product life cycle.

Here are some the common challenges which all the organizations face around the world and Nestle Bangladesh Ltd is also facing all of these challenges more or less.

Nestle is a swiss multinational food and beverages company. Its headquarters is located at vevey, Switzerland. In terms of revenue it is largest food company in world. Nestle produces the portified products such as baby food ,bottled water ,breakfast cereals ,coffee ,tea ,dairy products ,ice cream ,frozen food ,pet foods ,and snacks .Nestle provided 167 billion servings of fortified products .Among them 29 brands of Nestle are getting turnover of $US1.1 billions. Nestle is one of main shareholders of L’OREAL company, the worlds largest cosmetic company.