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Case Study 2 Alison Barnard

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2015 Entrepreneurship Homework Format Deadline:Before starting class of October 19th Submission: To the box of Case Study in the class room. Type and print on A-4 size paper (in case of two pages, staple them). Case Study 2, Alison Barnard APU ID# | Class ID # | 12213020 Name SHARMA Shaina | | | | List up three success factors for the business up to today, and explainthe details. | 1. Strategic Focus– In today’s rapidly changing world, it’s not just enough to have a purpose for existing. Leaders have to focus the organization’s resources on the greatest opportunities, which shift with each new day. Just run through your mind what has happened in the world or your organization in the past year or two, and you’ll understand …show more content…

She should have first looked for a guarantor and then signed up the lease. All of the assets that are part of her original store-all merchandise as well as cash and anything belonging to the business that was not already owed on prior obligations-could potentially be part of a judgment against Alison and her company. By trying to grow too fast. The landlord with whom she signed the lease is entitled to collect payment from Alison regardless of her financial circumstances; even if she did not ultimately move into the space she had leased, she is responsible for paying the lease she contracted to pay until another tenant is found. Looking at what Alison is doing, it seems she is trying to gamble her existing business against its future potential growth and revenue. 4. Alison’s fund raising has appeared to rely more heavily on equity investors than in the taking on of debt, and while this might provide greater security for the business’s growth, it presents a much lower rate of expected return for equity investors. Given the markup that retail establishments typically employ for their products and the profit margin that exists for many businesses. 5. Since the location was kind of deserted and all dark, somebody would hardly visit that place and the ones who used to visit the place would be the drug addicts or stealers that would the growth of the business as she would loose more amount than she could even earn. So choosing the Northern End part of

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