Case Study 2 Essay

610 Words Oct 21st, 2012 3 Pages
Case Study 2

1. If you had been McLaughlin or Decker, what research would you want done?
I would want research done on: How to handle catastrophic disasters in the first 7 days, such as September 11 or Hurricane Katrina. This will help alleviate a great deal of frustration among Americans, who felt helpless to respond productively they felt during these tragedies.

2. Create the management-research question hierarchy for the research you think might help the Red Cross make decisions related to public relations efforts and future advertising soliciting donations. 1. Management Questions
- How can we produce the proper Ad campaign for donors by adhering to Red Cross Policies?
- How can we increase the initial response efforts
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The Red Cross should consider the basic idea of sampling because it is that by selecting some of the elements in a population, they may draw conclusions about the entire population. By using a population element gives the individual participant or object on which the measurement is taken.

The Red Cross should also keep in mind that there are several persuasive reasons for sampling, such as: lower cost, greater accuracy of results, and greater speed of data collection and availability of population elements (Copper & Schindler, p. 364, 2011).
5. If a survey is used, what scales would be most appropriate?
I believe the Measurement Scale would be appropriate because, selecting and constructing a measurement scale requires the consideration of several factors that influence the reliability, validity, and practicality of the scale. Some examples are listed below:
Research objectives – To measure characteristics of the participants who participate in the study and to use participants as judges of the objects or indicants presented to them. Response types – Rating, ranking, categorization, and sorting.
Data properties – Ordinal data show relationships of more than and less than but have no distance or unique origin.
Number of dimensions – Measurement scales is either uni-dimensional or multi-dimensional. With a uni-dimensional scale can measure only one attribute of the participant or object. The

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