Case Study 2: Scandanavian Airlines

One of the most controversial and important air crash linked to human error of the modern world happened on the night of February 12, 2009. Colgan air flight 3407, operated by Continental Connection, was on final approach to runway 23 at Buffalo-Niagara International Airport as it disappeared from radar. The aircraft was a Bombardier Dash 8, a popular twin engine medium range turboprop Airliner used by many regional carriers. The aircraft entered an uncontrollable stall crashing into to a neighborhood 5 miles northeast of the airport killing all everyone on souls on board. The Captain, Marvin Resnlow and first officer Rebecca Lynne were behind the controls the night of the accident. The NTSB report determined error by both pilots cause the aircraft to crash. Thus, pilot fatigues, improper recovery form a stall were contributing factors. The victim’s family members pushed for congress to overhaul airline regulations. The NTBS investigation delivery multiple findings that eventually led to a modernization of airline operations and pilot training.

The crew members of Qantas displayed excellent skills in managing the incident and the high standards of piloting culture saved QF32 from a catastrophic crash which enabled Qantas to keep up the brand name and protect its values of ‘safety of customers’. The management decided to ground the fleet of A380s for further inspection after the incident.

The plane then reportedly filled with thick smoke with flames shooting from the rear of the plane. The passengers struggled to get though either the emergency exits or through holes in fuselage that were torn open due to the crash. The rescue effort was also slowed due to power outages on the field. The bay doors for the rescue vehicles needed to be open manually slowing the rescue crews from getting to the plane. Overall a total of 11 people died including Captain Richard W. Bushmann, a 20-year veteran with American Airlines. 83 of the 143 passengers were injured.

The objective of this case is to understand the importance of crisis management. This case is intended to make the reader consider not only financial implications at the time of the event but the effects on the long term strategies of the organization. Also, the case urges participants to think about the consequences not only on the customer but on those within the organization as well.

explosion forcing it to collapse the way it did. Some survivors of the tragic event along with

In the case study of Alaska Airlines, Kotter 's means 3-Develop the Change Vision and Strategy, and 4-Communicate for Understanding and Buy in are shown in the activities of the executive team in their acknowledgment and comprehension of the drastic changes and main drivers that were tended to between fall 2007 and mid-year 2010. In any case it is important to backpedal to 2006, when travelers were enraged by misused of their baggage and experienced long wait times to get their bags, there were times where the wait time would be so long that police would be called to calm the upset customers. Without a doubt, understanding into contributing causes could be followed back before 2005, when pilots, unsettled because of pay

and 148 of the total 149 passengers. The crash also killed 2 people on the ground when they

On June 1st, 1999 American Airlines flight 1420 experienced a tragic accident that claimed many lives and made an impact on aviation worldwide. The event and it subsequent investigation shed

Given the time and weather, the airline crew would have been under lot of stress and might be very eager to move on to their next task and also we need to consider operational expenses of a foreign airline. There are multiple issues here:

First, CEO should write a letter of apology to the public. For this letter have to including about these things. Apology for the customer who was dragged, CEO should to say sorry for these customer, especially for this doctor, and statues that United Airline will make amends to with these customer. Then CEO should apology for the other customer of Flight3411, these customer also was frighten from this dragged, the video statues that there have kids was crying and other customer was feel terror about this accident. After that, CEO should make a promise that United Airline will not overbook in the future

The reason I chose to write about this company McDonnell Douglas is because I felt that what they did was appalling and demonic. They dehumanized the passengers and only seen profit margins. One may say that McDonnell Douglas imps did not know the meaning of the word “solidarity”: Solidarity is a principle of Catholic Social Teaching. This principle means the firm and preserving determination to commit oneself to the common good. This principle incorporates other principles like Human Dignity, Community, Common Good, Stewardship, and Option for the Poor, that is what we are to demonstrate in our actions. This principle does not always come into play with many corporations; Furthermore when things like this come into play, one may say that

Scandinavian Airlines serves 32 million people and is the largest airline in Scandinavia. It has been a first-mover in many areas and has built a positive reputation for corporate responsibility. Having decided to update its fleet with 55 Boeing 737s, SAS now has to decide whether to purchase DAC green engines.

Within case analysis assignment, the JetBlue case is analyzed strategically in this document to set answers for following basic questions:

As a part of Crossman Communications, this essay will go into depth about the client, Malaysian Airlines and their recent campaign. Malaysian Airlines founded in 1957, currently flies to 53 different destinations having over 12 000 employees (Malaysian Airlines, 2017). The airline company offers the best way to fly to and from Malaysia flying over 40 000 people everyday (Malaysian Airlines, 2017). The campaign was set to rebuild the trust of Australian and New Zealander flyers due to the multiple aircrafts that have gone missing which have affected families in both countries (Crossman Communications, 2015). Having said that, the goal was to improve bookings, and generate positive media coverage (Crossman Communications, 2015). This essay

As the supplier group our strategy was to be more aggressive with the management team given the situation they had put us in. We offered to front the funding required for Kingfisher to get back on its feet at a rate of 8% interest. Our assumption was that Kingfisher did not have the funding to operate and therefore by allowing the company to borrow the money for supplies needed we would help the airline with their cash flow issue. In