Case Study 3.1 Before Open Subway Restaurant

While this region’s high population offers a great deal of potential for Firehouse subs, it will also be difficult to penetrate the market. This is because with a heavily populated area, such as one of the numerous cities in this region, has been saturated with restaurants. Many would think of direct competition from Subway or Quiznos, but there are other forms of competition within the restaurant industry. To gain a foothold in this region, the company will have to differentiate itself from the competition. The most relevant piece of information

El Tapatio Mexican Restaurant offers up some excellent, quality foods in a relaxed and casual environment. The interior is decorated with vivid paintings and posters that are very uplifting. The El Tapatio Mexican Restaurant menu is great for meat lovers and vegetarians. It is a fantastic spot for all ages.

NATHANIEL RIVERA 900 N. 6th Street Reading, Pa. 19601 (484) 709-5611 was interviewed by appointment inside Mi Casa Su Casa Restaurant at 320 Penn St. Reading, Pa. 19602.

The Pacific Wok training program first starts out with logging into the Point of Sale (POS) system, also known as the cash register. Then, they learn the menu and how to use the POS system. Next, they learn how to keep the restaurant clean by wiping products, tables, chairs, counters, and more. Lastly, they learn how to do the task list and how to close the store. The training methods that Pacific Wok use are on the job training and mentoring. Pacific Wok does not have an employee specifically for training new employees; they are trained by the shift manager of that night. On the job training is effective because trainees get hands on training. Trainees are also able to ask the managers questions about working as a cashier, how to do things, where they could find things, etc. Managers are able to observe the way trainees perform with customers and provide feedback on how they could improve. They also provide feedback on how to do a task more efficiently.

1. Statement of Problem: What are the problems being faced and the most important 3-4 decisions the company needs to make regarding the situation of the company in China.

EXECUTIVE SUMMARY This report provides an in-depth analysis of the conduct of a market research project exploring customer expectation, satisfaction and behaviour in relation fast food restaurants. Particular attention is paid to Subway restaurants outlining the key strategies needed in order to increase popularity and therefore visitor numbers.

Subway Sandwich, as presented in the Case Study presented in the Marketing Management MGT 551 class, is an undisputed market leader in a segment that is “firmly established as a nationwide food item for which there is plenty of room in all areas” (University of Phoenix, 2008). However, with a growing competition, changing consumer trends and increased product specialization, Subway’s real strategic marketing challenge is to be able to develop and maintain a differential advantage while sustaining sales growths and profitability.

First is “Healthy” with the combination of many kind of vegetable with meat and their many types of their own special sauces, their sandwich completely provides the essential nutrients. This will lead the consumer can eat fast food which provide them quick service without destroying their own health. Subway use this key strength to influence the consumers, especially group of people who highly concern about their health. In addition, Subway has a various menu which lead them to reach broadly target group.

Having an increase in demand indicates that there is an opportunity to offer wide variety of dishes and combo meals. There is also threat to shortage considering that the demand increases. Thus, Steakside regularly monitors their inventory by computing their lead time, reorder point and the safety stock. In this case, they were able to sustain the need of the consumers and refrain from having shortage. Steakside restaurant have suppliers for rice, steak and meat, raw food, vegetables, drinks (such as soda, beer and juices). However, they buy some of the additional ingredients in the supermarket or wet market.

Levendary Café has grown from a small restaurant that offers soup, salad, and sandwiches in Denver to a multibillion quick casual chain that operates 3500 stores around the U.S. The founder of the Levendary Café, Howard Leventhal managed to establish a strong market position for the Levendary Café in the U.S and succeeded in creating a $10 billion

     Staff developing is vital for restaurants to run smoothly. A restaurant is composed of two sectors; a Front of House (FOH) and theirs a Back of House (BOH). The front of the house is what is visible to the

This feasibility analysis is done feasibility as a sort of an evaluation and analysis of the potential of the planned project which in this case is of a paleo-diet based restaurant which is based in Wynwood Miami. A feasibility study assesses the projects prospective for success. With that said, this analysis is based on the extensive investigation and research to give a full ease to the decisions makers.

Customers are all about making meals to our specifications. Subway has been all about customization from the beginning, adding to its popularity.

When opening a new restaurant it is important to consider technology options that will offer competitive advantage, enhance profit, and work efficiently for the establishment. Three systems that are generally purchased for restaurant use are inventory systems, point of sales systems, and reservation management systems. All of these systems should be researched and compared on their functionality so the most suitable technologies can be implemented into the daily activities of the restaurant.

Training - Willingness to complete a comprehensive world class training program and become proficient in all aspects of operating a McDonald's restaurant