Case Study 3.4 - Salesforce.Com: Cloud Services Go Mainstream

826 WordsOct 28, 20124 Pages
Case Study 3.4 - Salesforce.Com: Cloud Services Go Mainstream 1. How does Salesforce.com use cloud computing? Salesforce.com provides customer relationship management and other software applications using the software-as-a-service business model over the Internet. Cloud computing, also known as on-demand computing, eliminates the need for a business to make large up-front hardware and software investments and reduces the time to implement new programs. Subscribers to Salesforce.com don’t have to purchase or maintain any hardware (albeit personal computing devices) nor do they have to install any special operating systems, database servers, or application servers. Other than the monthly user subscription fee, businesses reduce…show more content…
Salesforce.comand Google both hope that their Salesforce.com for Google Apps initiative will galvanize further growth in on-demand software. By partnering with Apple, Salesforce.com can expand its applications to iPhone users who will have access to their data anywhere any time. Through its partnership with Amazon.com, Force customers can tap into Amazon.com’s cloud computing services that can handle “cloud burst computing” tasks that require extra processing power or storage capacity. Salesforce opened up its Custom Cloud (also known as Force.com) application development platform to other independent software developers and listed their programs on its AppExchange. The company introduced a development tool for integrating with Facebook’s social network that allows customers to build applications that call functions at the Facebook site. Small businesses can go online and download software applications, some add-ons to Salesforce.com and others that are unrelated. In order to grow its revenues to levels that industry observers and Wall Street eventually expects, Salesforce will need to change its focus from selling a suite of software applications to providing a broader cloud computing “platform” on which many software companies can deliver applications. To ensure system availability, Salesforce.com provides tools to assure customers about its system reliability and also offers PC applications that tie into their services

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