Case Study : ' A Beauty Supply Shop '

Princessa Beauty Products is a retailer of beauty products catered to the black community that has been around for more than 20 years. Princessa is one of the oldest beauty stores serving the black community in Montreal and is located on the western side of the island. George Richards managed Princessa for two years and purchased the store from the original owners using his life savings. Between the years of 2002 and 2006 the store showed growth in sales from $453,156 to $605,249, but between 2005 and 2006 annual sales stayed the same and in 2007 sales fell to $509,000. Due to this decline in sales Richards began to take into consideration other factors that could be affecting the business. There seemed to be positive reports in the

A business must be highly competitive in the business markets today. For a business to grow successfully, remain sustainable, and competitive a business needs a good understanding of a marketing plan, and the knowhow to put the concepts to work for the business achieving a successful marketing strategy. Remaining successful when an economic growth has leveled out shows a sustainable business. Competitors that follow the same marketing concepts will need to develop a good marketing plan, and implement the concepts into a marketing strategy to remain a competitive business. A good marketing strategy contains a marketing plan describing the products offered, and taking into account

The primary objective of this paper is to address three key problem areas within JCPenney: age diversity, sexual harassment, and lack of organizational commitment. These specific problems have led to many challenges for not only management, but also for employees. Without motivated and satisfied employees, the JCPenney business has been trickling down. The dissatisfaction of employees has been represented through the decrease of productivity, morale, and enthusiasm towards the retailer. Due to the growing generational gap, there has been a notable increase in workplace deviance behavior. In addition to that, with all of the recent changes within the company, employees have felt neglected due to the lack of communication

Describe goals and objectives as they apply to business. pg 181-182; wk 6 lecture, pg 1

This beauty retail store SWOT Analysis includes several strengths and weakness that it has currently developed in its structure. However, there are a few opportunities that this company should take advantage to seize the moment and there are a few threats in which they should find new ways to overcome

The concern most employers have about older workers is their ability to perform, primarily because this opens up a host of issues such as safety and health. Even more to the point employers have concerns about an older workers physical malfunctions and their decline in mental capacity. But that argument is being challenged through healthy living habits such as exercise and proper diet.

Each organization has or should have a distinct business strategy to ensure they reach their desired goals and objectives. Uniquely, the business strategy, or competitive strategy, should include their target consumers, the product or service desired by their consumers, and their roadmap to remain competitive in the market (Parnell, 2014). However, strategies may be difficult to determine when the organization is engrossed in one industry, but decides to dip their toe in another industry (Bethel, 2016).

Currently, the business has not ventured in the cosmetic market of London and Canada. Canada and London provide an opportunity for the company to expand its market through its international entry strategy of retailing and B2C framework. The SWOT analysis of the company shows a wide range of strengths and opportunities for the company’s future success such as market gap (London and Canada), Globalization, technology and good customer relation (BBB accreditation). The company demonstrates high capability of sustenance and survival through retailing, personal selling, E-commerce, E-marketing, Fashion Collaboration and other B2B platforms.

Essential Barbershop is conveniently located at 13000 City Station Dr. Jacksonville, FL 32218. We offer a vast amount of products and

The beauty salon has become an almost iconic figure in Western culture and Southeast Asian culture as well as in modern generation. The beauty salon is where a woman goes to have their hair and nails done, but is also a

Facebook is very essential tool for reaching people with easiest way but there are lots of disadvantages about using it. First of all the customers are not anonymous when they ask questions or commented or post, everyone can see their picture even they set up their privacy settings, but in Sephora’s website, everyone is anonymous. This is important because the user might need to ask private questions and might be afraid of her question is embarrassing.

The extra budget use in video production such video content, advertisement on YouTube. Budget will allocated to produce high quality online videos that spread and represent the Sephora brand image in better way among clients. It cost $20000 for each video but spend extra budget to stop low quality ads create negative impact on customers as well as brand awareness.

Competitive analysis is an important part of your business plan, there are a lot of different alternatives in the market, costumers usually look for different sets of values to focus on, benefit levels and what does the item include when they are choosing where to buy the product from. Even though costumers usually choose similar products to those alternatives, and that’s where competition is created.

“Competitive strategy involves positioning a business to maximize the value of the capabilities that distinguish it from its competitor’s” (Porter 1980:47). A successful business plan requires first and foremost the formation of an appropriate strategy. Through the implementation of a suitable strategy, the company is able to obtain its own industry niche and gain an understanding of its customers (Porter 1985). Whichever strategy is adopted it must be adequately integrated within the firms goals and missions to achieve a competitive advantage (Parker and Helms 1992).

Goal is a set of deed which a person attempts to achieve. For example, attempt is to increase selling with high customer’s contentment with service and to reduce non-attendance by 5% are aim of individuals. While 1968, Locke open that to consider a classic paper, so that there has been increasing