Case Study: A New Hungry Jack's Growing Population

I will continue to offer the hot and cold beverages and add healthy and organic breakfast and lunch with homemade pastry at a reasonable price. I also will target all of the university students and staffs by offering them a discount with a reward card. Also I will hand out flyers to all nearby businesses in the area and advertise in the local newspaper biweekly. Moreover, I will extend my business to cater for all events such as: gaming tournaments, art show, Special events and more. If you are a loyalty customer you will receive additional discount on all catering. Since this is a newly develop area any new business open in the area will received free lunch for a day for employees and staff.

Eataly’s successful integration of eating, shopping and learning has achieved great rewards, as its 50,000-square-foot Madison Square Park location does approximately $85 million in annual revenue. Its even larger counterpart in Chicago, which opened in late 2013, was on pace to hit $50 million last year (Carr, 2015). Eataly opened its New York store in 2010 with an initial investment of $20 million and by 2012, investors had recouped their initial investment (Collins, 2012). In 2012, Eataly accounted for about a third of Batali & Bastianich Hospitality Group’s $250 million annual revenues (Collins, 2015).

The restaurant targets middle to lower-middle class families with children, as well as adults and seniors, located in Orlando, Florida. The area within 15 minutes of the store has 10,000 families, mostly from lower to middle class neighborhoods. Average family size is 4 people per household. There is no direct competition; however, there are fast food restaurants like McDonald’s, Taco Bell and Wendy’s in the geographical target market. The lower to middle class population is growing at about 6% per year over the next five years in this area.

Jimmy’s World Grill & Bar is a chain of buffet restaurants in the United Kingdom. In 2012 it launched its flagship restaurant in The O2, London. The first Jimmy’s World Grill & Bar opened in 2003 and the chain now operates restaurants including Luton, Derby, Bath, Peterborough, Watford, and Wimbledon. Each restaurant offers cuisines from multiple international countries including Italy; China; India; Mexico; the US and the United Kingdom. The restaurants all offer "live cooking stations" where food is cooked to order in front of the customer.

Last week on Wednesday, it was confirmed that Hungry Jacks, one of the biggest and most successful fast food companies is coming to Jimboomba. Jimboomba and its residents have been provided the information that the popular but hugely unhealthy food restaurant is arranging to be constructed right next to Jimboomba State School. Different opinions from the people of Jimboomba have been travelling through Jimboomba regarding whether it is a great idea or a giant mistake. Kids attending Jimboomba State School will obviously take advantage of the fact that there will be a new food restaurant that they can go to. Much money will be spent on unhealthy food that will only interfere with the children’s health.

Cracker Jack is one of the most recognized consumer food brands in the United States. The brand possesses virtually universal awareness, holding steady at 97 percent among persons between the ages of 15 and 60. It also has an enviable 95 percent brand name awareness among heavy users of caramel popcorn. In spite of this gold mine, it is still regarded as traditional, stale, old fashioned, a product from a bygone era and less hip and less contemporary than its major rival, Crunch ‘n Munch. To add to this dilemma, the product diversification strategy that led to the development of several other versions such as Cracker Jack Fat Free, Butter Toffee, and Nutty Deluxe, in the hopes of

Here, we first discuss the Product Design and Quality: When Hard Rock Cafe is founded, first-rate, but moderately priced casual American fare, warm service and ever-present rock 'n' roll music and sensibility, it was initially decorated with an eye toward eclectic American. What started as an American dinner in the heart of London has blossomed into a way of life. Now, social norms and preferences often suggest some tweaking of menus for local taste. The following is several examples:

Driving concept: to provide a premium specialty bakery and café experience to urban workers and suburban dwellers.

About three years ago, David and Alison decided to extend the café operations to include a larger lunch menu, more tables and extended the trading hours of the café so that it now opens at the same time, and closes one hour before, the nursery. The café offers takeaway food as well as sit-in dining and the menu includes a variety of beverages, made-to-order sandwiches,

Target Market for Pita Pit will be distributing in Taylor County, explicitly, northeast Abilene, breakfast, lunch time, early evening, and late night crowd. Four explicit marketing segments will be targeted in the local community: students of Hardin Simmons University, Hendricks Medical Center, medical offices, and Abilene Christian University. These four groups will be divided into the meal times with the biggest gathering (i.e. breakfast, lunch, dinner, and late night). Pita Pit will attract students as a better alternative to a healthier choice than fast food or their on-campus meal plans. Hendricks Hospital has a Quiznos’ located on the first floor but the earliest opening time is 10:00 Am and closes at 9:00 PM. This results in several

I’ve learned many things from being an intern at the New Jersey Jackals such as team bonding, communication between fans, interns, and our supervisors, and lastly what it takes to operate an arena during a minor league baseball game. Team bonding with the Jackals crew is important because everyone has to be on the same page in order for everything to run smoothly. Fan services works together with the promo team in order for the on field promotions to be a success. If they don’t work together than it can be a mess when trying to get contestants in their places for each promotion. Without fan services, fans will not know what to do when it comes to the promotion they have signed up for. Programs and Launch-A-Ball work together throughout the

•They are the most famous and one of the few outlets available in area and footfalls are generally heavy due to these•The places are usually visited very frequently by local people, students, etcPromotion•The joints rely on word of mouth publicity•There is no promotion done through ads for these joints. The promotion at maximum is limited to local newspaperSUGGESTIONS•McDonalds could increase the number of items served on its menu. Currently there are only 6 vegetarian and 6 non-vegetarian items served on the menu. It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Some of the customers prefer something new every time they visit. These potential customers could be targeted by increasing the number of items in the menu.

...................................................10 Alternative 3 – Review Existing Locations..........................................................................................11 Alternative 4 – Expansion through Franchise Operations.....................................................................11 Alternative 5 – Expand Catering Segment ...........................................................................................12 Recommendations and Action Plans .......................................................................................................12 Recommendations ..............................................................................................................................12 Action Plans .......................................................................................................................................13 Contingency Plan ...................................................................................................................................14 Attachments ...........................................................................................................................................15 Exhibit 1.............................................................................................................................................15 Exhibit 2.............................................................................................................................................16

As a result people planning to eat at Jake’s they might want to consider making reservations because the wait can take up to two-hours if they do not. When customers are finally seated, a waiter is assigned to their table. The first thing the waiter does, is ask what the customers wants to drink. About three minutes later, the drinks are served. Next the waiters bring some buttered rolls to eat while the customers are waiting, and of course, there are always peanuts. Customers are encouraged to throw the hulls on the floor. After waiting about seven to ten minutes, the waiter comes back to the table and takes the customers’ orders. About ten minutes later, the waiter brings out the salads and refills the customers’ drinks. A half an hour later, the waiter brings out the customers’ food.

Introduction • Focus on Café de Coral fast food shop • They opened its first shop in Causeway Bay • Over 140 shops, serving more than 300,000