Case Study : Adidas Company Analysis

1422 Words Apr 26th, 2016 6 Pages
ICAPII - Adidas Company Analysis

Background Information The company this report will analyze is Adidas.Adidas is a sport apparel company, which consists of three different companies: Adidas, Reebok and TaylorMade-Adidas Golf Company.
Adidas is founded by Adolf Dassler after a family feud with his older brother Rudolf at Gebrüder Dassler Schuhfabrik. Adidas was registered by Adolf Dassler on 18 August 1949.
Adidas Group, has its headquarters located at Herzogenaurach, Germany alongside with the Adidas global brand HQ. The Adidas US local headquarters is located in Portland, OR.
Adidas is an International Company. It is the largest sportswear manufacturer in Europe and one of the largest across the world. The current CEO of Adidas Group is Herbert Hainer, which has been a CEO of Adidas since March 2001 (15 years from now). The Adidas Group board of director has currently decided to extend his contract until March 2017.
Adidas Group stock exchange is listed on at XETRA in Germany. The current price of their stock currently is 107.15 € (about $120USD) as of April 22, 2016. (Adidas Group)
Mission Statement Adidas mission statement:
“The adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position.” (Adidas Group)
Corp level strategy - Diversity
Adidas Group has consisted of 3…
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