Case Study : ' American Eatery Project '

In the book Fast Food Nation, Eric Schlosser talks about the working conditions of fast food meat slaughterhouses. In the chapter “The Most Dangerous Job,” one of the workers, who despised his job, gave Schlosser an opportunity to walk through a slaughterhouse. As the author was progressed backwards through the slaughterhouse, he noticed how all the workers were sitting very close to each other with steel protective vests and knives. The workers were mainly young Latina women, who worked swiftly, accurately, while trying not to fall behind. Eric Schlosser explains how working in the slaughterhouses is the most dangerous profession – these poor working conditions and horrible treatment of employees in the plants are beyond

I set out to find a place to begin my observations, not knowing what to fully expect, what I may find. So I decided to look around at what is close to my home that isn’t a place I frequent or have even visited at all. Then it came to me, the Starbucks that is only about a mile away is a perfect place for me to observe subjects that I would consider different from myself, seeing as how I consider such obscene prices for coffee ridiculous. Starbucks is a very popular chain of coffee vendors that describe their product as more about quality than what Americans are used to in typical coffee joints.

My project will be on the differences between Peet’s Coffee and Dunkin Doughnuts. I have pondered about what makes these coffee shops different from one another. During my exploration on Wabash Avenue, I came to the conclusion that location is important regarding customer population in stores. I also realized the importance of customers, customer service, store management, and store atmosphere. Because of my project I got to understand what my topic truly was. At first, I thought that it would be based completely off of location. Throughout time though, I realized that I would discuss how the effect of a store’s environment depends more on the store’s management than the location itself.

Mrs. W is approximately 5’5” and average weight. Her appearance was professional and neat wearing a business skirt suit. Mrs. W actively engaged in the

In Eric Schlosser’s 2001 piece, Fast Food Nation: The Dark Side of the All-American Meal, he examines the rise of the fast food industry in the 1950’s as it was associated with the rampant consumerism of the era and shows how this led to the fast food industry becoming one of the most unethical, manipulative, and greedy industries that ever existed. Schlosser shows how fast food corporations, through mass appealing advertising, were able to manipulate consumers, especially young generations, into buying their products. Children were made the targets of advertising campaigns because these corporations knew that they were the most gullible audience. The 1950’s were filled with consumer trends in which buyers went after products that they believed to be popular and wanted to have the same things as everyone else. Corporations knew that they would have a very easy job in luring consumers because many other products and services had become trend setters in the 1950’s, so consumers would line up to buy fast food if it was presented as being “modern” and “trendy” in a sense. This paper will detail how consumerism and advertising played a large role in constructing American cultural identity during the post-war era.

Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Boston: Houghton Mifflin, 2001. Print. While I was looking at the cover of the book, I noticed that it included the words “All American Meal”, and I wondered what that meant. For me when I hear those word I picture a McDonald’s, or any other fast food restaurant. Why is that? Is it because the United States comes in at 12th for the most obese country, with 35% of the population in overweight (Worldatlas). Or is it because we have made a name for ourselves, by being the country that consumes the most fast food (Economist)? In the first chapter of the book The American Way, Schlosser is disscussing various fast foods we eat such as McDonald 's, Domino 's, and describes how fast food has impacted American lives, such as obesity in all age groups due to the appeals to younger children. He talks about the McDonald brothers and Carl Karcher and how they established McDonald 's and Carl 's Jr.

Knowing what is in your fast food might make you think twice the next time you devour it. As the rise of the fast food nation in America has increased to an all-time high, so has the weight and waists of Americans all around the country. Not only has the United States grown to love the acquired taste of greasy golden fries and juicy burgers, it has also grown ignorant to the way their food is prepared. In the novel, “Fast Food Nation: The Dark Side of the All-American Meal”(2002), by Eric Schlosser, he makes compelling points in his position against the fast food industry.

One of the most shocking books of the generation is Eric Schlosser’s Fast Food Nation. The novel includes two sections, "The American Way" and "Meat and Potatoes,” that aid him in describing the history and people who have helped shape up the basics of the “McWorld.” Fast Food Nation jumps into action at the beginning of the novel with a discussion of Carl N. Karcher and the McDonald’s brothers. He explores their roles as “Gods” of the fast-food industry. Schlosser then visits Colorado Springs and investigates the life and working conditions of the typical fast-food industry employee. Starting out the second section, Schlosser travels to the western side of Colorado to examine the effects presented to the agriculture world in the new

From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers.

People today believe that the government is supposed to eliminate any possible danger from the food they consume, but that is not the case. In the book Fast Food Nation: The Dark Side of The All-American Meal written by Eric Schlosser, he discusses numerous problems with food production. Some of these issues are discussed in the “Epilogue”, “What’s In Meat”, and “Most Dangerous Job” chapters where Schlosser elaborates on the government’s role and how workers are mistreated. In the article, “U.S. Meatpacking Under Fire: Human Rights Group Calls for Line Speed Reduction, ERGO Standards,” it explains how the working conditions in the meat packaging industry are hazardous and are violations of basic human rights. Although workers are affected by the government’s role in the food industry, consumers are affected as well. The consequences of the lack of governmental oversight, like food contamination and others, are discussed in the film Food Inc. “Escaping the Regulatory Net: Why Regulatory Reform Can Fail Consumers”, an academic journal written by Henry Rothstein, explains how “putting consumers first” is difficult for the Food Standards Agency (FSA) to accomplish because with consumer’s interests that means regulatory reforms are most likely going to fail.

After researching about fast food and understanding how the huge industry works. I can conclude that the effects of eating fast food on a day to day basis are

As mention before, Restaurant Brands International is a merger company that contains Burger King, a coffee shop and a restaurant called Tim Hortons. Since it was a merger that occurred in 2014, there isn’t much info for the company; however, since Burger King has been almost as old as McDonalds so much of the info will come from Burger King. Burger King is practically the same as McDonalds created in 1950s yet a few years later after its competitor was born. The main difference of how it was created was that Burger King started off like a stove and that name of the stove was named Insta-Boiler.

The social experiment in fast food gastronomy from Director Morgan Spurlock leaves him substituting his diet only with foods from McDonald’s fast food restaurants for a whole month. During his experiment, his energy drops substantially, his weight sky rockets and he goes through all kinds of unexpected and scary side effects. He also studies the corporate’s immense growing role I the lives of the American consumers and investigates the company’s practices of propaganda on young people and its endowment to Americas obesity outbreak as well as heart diseases and diabetes. All American fast food restaurant should have all its foods ingredients disclosed for the costumers to see at the time of ordering as well as on the tables and web sites in details that way they have full disclosure on what they are consuming and its health repercussions.

Because of the exploratory nature of some of the aspects of the objectives, we need to have detailed qualitative information.

Steers is a quick service, burger brand and the reason behind Famous Brands group. Steers was the first restaurant group owned by Famous Brands, making it the oldest member of Famous Brands. Steers specializes in Flame Grilled burgers and has been voted Joburg’s best burger for the past 18 years as well as best chips for the past 14 years in the Leisure options Best Of Joburg Awards. The Steers burger range is dominated by 100% pure beef burgers. The food is freshly prepared in each restaurant. Steers supplies the main hamburger ingredients, including buns, patties and sauces to all its franchises through Famous Brand Services and approved suppliers. Steers has 505 restaurants