Case Study: An Introduction Of The Kentucky Fried Chicken

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CHAPTER 1
INTRODUCTION

FAST FOOD
Fast foods are termed as quick, easily accessible and cheap alternatives to home-cooked meals, according to the National Institutes of Health (NIH). They also tend to be high in saturated fat, sugar, salt and calories. According to the NIH, many fast food chains have responded to growing public awareness about nutrition by offering some food that is lower in fat and calories than their normal fare. Fast food is the term given to food that is prepared and served very quickly. Firstly in 1950 fast food was popularized. While any meal with low preparation time can be considered fast food, typically the term refers to food sold in restaurants or store with preheated or precooked ingredients, and
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• 1960 There have total 190 KFC franchisees and 400 franchise units in the U.S. and Canada.
• 1964 Kentucky Fried Chicken has more than 600 franchised outlets in the United States, Canada. The first overseas outlet located in England. Sanders sell his interest in the U.S. company for $2 million to a group of investors headed by John Y. Brown Jr., so KFC now cooperation.
• 1966 The Kentucky Fried Chicken Corporation goes public.
• 1969 The Kentucky Fried Chicken Corporation is listed on the New York Stock Exchange.
• 1971 More than 3,500 franchised and company-owned restaurants exist in worldwide when Heublein Inc. acquires KFC Corporation.
• 1976 An independent survey ranks the Colonel as the world's second most recognizable celebrity.
• 1982 Kentucky Fried Chicken becomes a subsidiary of R.J. Reynolds Industries, Inc. (now RJR Nabisco, Inc.) when Heublein, Inc. is acquired by Reynolds.
• 2002 Tricon Global Restaurants, Inc., the world's largest restaurant company, changes its corporate name to YUM! Brands, Inc.
• 2006 More than a billion of the Colonel's "finger lickin' good" chicken dinners are served annually in more than 80 countries and territories around the

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