Case Study: An Overview Of The Hyundai Motor Company

Through this description I try and scrutinize the product life stages of Maruti Suzuki India Limited is operating. Through a thorough pecuniary breakdown my Intend to appreciate the marketing strategies factors which influence the company and its judgment making.

In 1903 Henry Ford founded the Ford Motor Company. Ford applied an auto license from Association of Licensed Automobile Manufacturers (ALAM) but was denied. They thought Ford lacked the experience needed to produce automobiles. Ford bucked the system and developed automobiles without the consent of ALAM. Ford was later sued by ALAM for patent infringement and later on Selden’s patent was meaningless. ALAM subsided, and Ford was vindicated. Ford continued

Value chain analysis looks at every step a business goes through, from raw materials to the eventual end-user. The goal is to deliver maximum value for the least possible total cost. It is a systematic approach to examining the development of competitive advantage. The most basic breakdown of primary functions includes inbound logistics, operations, outbound logistics, sales and marketing and service. People should use the other models and frameworks within this software to further differentiate between, and add to, these domains. Product Innovation is one area that is not normally included in the de jure model but is often included in the de facto model. Value Chain Analysis describes the activities that take place in

The company based its success on 3 pillars of Strategy in the field of Quality, Synergy and Internationalization upon the New Management under the leadership of Lee Kun-Hee. The new management was focused on achieving Quality over Quantity, Low cost Products to Differentiation and Cheap Wages to pioneers in Technology and Branding . The key areas where the company focused were:

As such as evident in the chart above, the market share of Australia’s Automotive industry is substantially lower than other countries in the region, which is ultimately due to the cheap labour, outsourcing of manufacturing

Hyundai Motor Company was founded in 1967. Initially they produced Korea’s first locally designed car in 1976, and now produces close to four million cars and commercial vehicles a year. They have employed over 68,000 people around the globe. Its foot print is diversified and they have manufacturing plants in Korea, India, the USA and the Czech Republic, and joint venture plants in China, Turkey, South-East Asia, South America, Africa and Russia.

The internationally recognized South Korean electronics company, Samsung Group, is accredited in the Fortune global top company but 2.5 decades prior, the company was initially just a small domestic grocery store (Samsung, 2017; Lifewire, 2017). The company’s product quality, design, pricing, and technology has not always been known as it is known in the past decade. Founder, Lee Byung -chull, diversified his products from food, textile, building, wool, insurance, security, retail and finally to the success of electronics in the 1960s; before becoming one of the top five most powerful Asian company in the world. Samsung’s history is particularly longer than most companies but the development towards their success is intriguing; revealing multiple setbacks including the Korean War, and a long-occurring transformation before championing one of the best products in the electronics industry. Eventually, Samsung reached global success, and through the Asian Tortoise Route, the brand Samsung has become a prominent face of South Korea. The Asian Tortoise Route was pioneered by Japanese companies namely Toyota, Honda,

incentives to sell cars. In addition, Chrysler had been on brink of bankruptcy some times before; and it was already on the side of maturity stage with declining growth.

Hyundai was founded in 1947 but Hyundai Motor Company was founded in 1967 and launched its first model Cortina in 1968. The model was in collaboration with Ford Motor Company. Hyundai released the first Korean car named Pony in 1975, in 1983 Pony was exported to Canada. Pony became one of the top selling cars in the Canadian car market at that time.

At the turn of the 21st century, Korea’s Motor Company (HMC) planned to become a global leader in the automotive industry. In 2002, HMC started to enter China which is one of the largest potential vehicle markets in the world with a 1.3 billion population and an extensive road system. China was the world’s third-largest demand of automobile while the worldwide auto market was stagnating. However, there were numbers of major auto makers established in the market. The assignment below will analyze the China business environment, HMC strategy and Marketing and distribution.

Over the past decade, Tesla Motors Inc., has revolutionized the auto industry from its direct to consumer selling techniques to its unmatched renewable energy powered vehicles. Traditional competitors such as Ford, Toyota, GM, BMW, and many others have been rolling out alternative powered models of their own in an attempt to acquire a piece of this market share. As climate conditions become increasingly more volatile, and the push to reduce greenhouse gases intensifies, we anticipate that the government will increase its support for more sustainable and environmental friendly transportation options, presenting an enormous opportunity in the electric vehicle business environment, the companies that are best position for this will reap the

Durant had become a leading manufacturer of horse-drawn vehicles in Flint, MI before making his foray into the automobile industry. At its inception GM held only the Buick Motor Company, but in a matter of years would acquire more than 20 companies including Oldsmobile, Cadillac, and Oakland, today known as Pontiac.

limiting them from undertaking necessary creative decisions to improve performance in the entire process. In essence, this implied that before commercialization, the product must have gone through the entire process reviewed by independent groups who have autonomy to suggest modifications based on their market research, and hence make the end product suitable for the intended niche of customers. Ideally, this assertion promotes the concept of having decentralized functions in organizations (Nadia, 2013).

One of the most serious problems that GM faces is when the firm announced a $10.6 billion loss, which was their first in 12 years. The auditors for General Motors even thought that the firm’s survival was in substantial doubt even if they received the additional $30 billion they were going to borrow from the federal government. The problems have grown as a result of mistakes by GM’s management over the last 30 years. They built up a bloated bureaucracy that supplied boring, low-quality cars for many years. GM will also lose leadership of the United States market, having already been replaced by Toyota as the world’s largest automaker. GM has been burdened with a high cost structure

Toyota Motor Corporation was founded by Sakichi Toyoda in August 28, 1937 (Toyota-global.com, 2014) and their main business activities are motor vehicle production and sales (IBID). In 1981, Toyota decided to become a global corporation as it went into the global market (Toyota-global.com, 2014) and has been ranked the 9th of the world’s largest corporations in 2013. (World 's largest corporations, 2013) The company had earned over $18,198 millions of profit in that year and has over 338,875 employees. (IBID) It is a multinational corporation and there are firms in America, Europe, Asia, Oceania and Africa. (Toyota-global.com, 2014) They follow the law in every nation, respect the cultures and honor the