Case Study Analysis-Li and Fung Essay

2319 Words10 Pages
CONTENTS: 1. Executive Summary ………………………………………………3 2. Introduction………………………………………………………..4 3. Challenges & Strength……………………………………………5-6 4. Competitor’s Analysis…………………………………………….7-8 5. Information System….…………………………………………….9 6. Threats & Limitations……………………………………………..10 7. Options…………………………………………………………….11 8. Recommendations…………………………………………………12 EXECUTIVE SUMMARY: For past 96 years Li & Fung has been an export trading company with its branches spread across the globe. The company plans to enter into a new venture of online business. Entering into online business the company faces challenges to retain its existing customers and to capture new markets of SME (Small and Medium Enterprises). The company strength lies in…show more content…
This was the success mantra for the new age Directors. The Company is well versed with finance. It grew from local private business to Public limited company. Their financial strength was reflected by their acquisition of its competitors thus expanding their overall growth. Li & Fung has a blend of both Youth and Experience employees. There are 3600 dedicated employees giving real time support to the clients across the globe. Where the head office in Hong Kong has the most number of employees of about 1100 whereas the other hubs had the strength of about 200-300 employees. Li & Fung implemented this strategy in their company by giving their managers the freedom to make decisions and take control of that particular product for their region. Their incentives were based on uncapped commission that they achieved. These Managers were allotted with a dedicated team which specializes in a particular product for specific customers. Adaptability is the key in their Company, So both William and Victor were open to changes and they have shown this by enhancing the knowledge of their staff by giving them basic training in IT. They saw internet as an integral part of their business so they responded to this change and planned to invest $200 million in this new venture. Since Le & Fung were strategically based in Asia, they believed in saying “Time value for money”. By synchronizing their

More about Case Study Analysis-Li and Fung Essay

Get Access