Case Study Analysis : New American Ice Cream

1181 WordsSep 8, 20145 Pages
Case Study Analysis Proposal A company name New American Ice Cream that produces and distributes full range of ice cream products in New Zealand. It has four production sites scattered across New Zealand, including a large new state-of-the-art factory in Auckland, and had become jointly owned by a company name Goodman Fielder and an industry marketing body (the New Zealand Dairy Board). Although the company has four production sites, it is still dominated by US food giant General Foods and its pervasive brand Tip Top. New American has over 300 employees of different ethnicities, which are considered as a diversified workforce. With the huge net loss of New American, the company’s CEO hired a consultant for help and advice to help the…show more content…
The note was presented to staffs that explained the process. The process was broken up into 4 different phases. The first phase was inviting employees to complete the form and providing their ideas. Then, forms will be collected and ideas will be taken to produce a new form with new ideas to be commented again by prioritising the ideas. For third phase, the second form was collected and the CEO will turn ideas of the employees into a statement about the way to be as a company. The statement called “company philosophy” will guide how they do things in the company. The last phase will be to change the way they do things in the company. After the process, it brought changes and improvements to the workplace. New American became the top supplier and broke even the following year. New American Ice Cream needed an ‘external’ person as a consultant to initiate and lead the intervention because he/she would be unbiased to the company’s employee to improve the company’s performance and reduce the conflict between employees during the intervention. (QFinance, 2014). Besides that, the consultant can provide a fresh perspective to the company, as full-time employee may favour one employee over the other. Thus, this caused management in the company to be biased and refrained from changes (Chron, 2014). Moreover, the consultant can also advise and educate the CEO in
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