Case Study Analysis Report 1: Starbucks: Going Global Fast

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Case Analysis Report 1: Starbucks – Going global fast.

Class: International Marketing
Group #6:
Sultan Askerov, Farid Nurmammadov
Shovkat Safarova, Nijat Gadimli, Ali Mammadov

Background information: Starbucks is one of the biggest chains of cafés on the planet with 22,551 stores in 66 nations and domains, incorporating 12,739 in the United States, 1,868 in China, 1,395 in Canada, 1,117 in Japan and 830 in the United Kingdom. It was established 44 years ago – March 30, 1971 in Seattle, Washington, United States by three partners Jerry Baldwin, Zev Siegl, Gordon Bowker. The company entered global market after 25 years operations in domestic market in 1996 by opening store in Tokyo, Japan. Starbucks currently, serves hot, cold beverages and non-coffee items – sandwiches, deserts and CDs with their creation history all over the world. According to Wikipedia, in 2014, Company had more than 191,000 employees globally and theyt made revenue of $16,447 billion with 13 % net income.
1) Identify the
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Each country has own economical rules, and Starbucks has own principles to analyze these factors. In order effectively run businesses around global, the company analyzes the competitive force very importantly. For example, in Italy Starbucks encountered with very strong competition since European countries have already predefined coffee culture and competitors like Nestle, McDonalds etc. that were hard to defeat. One of the important elements in the case of Starbucks is the cultural and political force, since they should take into account to avoid further issues. For instance, Schultz (CEO of Starbucks) flew several times to Israel for the discussion on the favor of Palestine, which considered being very positive factor during expansion in Middle East.
2) What are the major resources of risk facing the company? Discuss potential

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