Case Study for Hector Gaming Company
Paula Gray Lemons
California Southern University
Course: Project Management/MGT 86529
Mentor: Dr. John Belt
Date: May 27, 2013
Action Plan for Hector Gaming Company
Summary of the Facts: Hector Gaming Company is an educational gaming company that specializes in educational games for young people. The company has experienced a significant growth rate the last two years of operations. In addition, their targeted market has been scooping up their product right out of production. Coupled with their success rate in their market niche, they were able to raise a large amount of capital through a stock transaction with an investment bank. Because of their growth and cash position, the top
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Recommendation:
The Plan of Action that I would provide to Peters and her team is as follows: I. Create the Project Management Structure. Below is the Projectized Organization Structure that I would present to Peters for HGC. It would be based on separating the project management between the new product development and existing projects within their own units reporting directly to Peters. This will allow her to manage the development of new products and prevent everyone from creating their own. As well, the project management will be based on having a balanced matrix approach where the project manager has responsibility over defining what needs to be done; however, the functional manager controls how it is done. II. Define the Organizational Culture a. The next step of the plan is to help HGC define its culture by the following aspects: i. Sense of identity- HGC’s market niche is young children. Therefore, the entire company needs to focus on products that will provide success in this arena. Any other focus would take away from the organization’s success ii. Legitimize the management system- While HGC is committed to being an innovative company with knowledge sharing, the members must understand that the development of projects and the maintaining of existing projects are handled by those positions specifically. iii. Clarify and reinforce standards of behavior- the behavior of HGC needs to be reinforced as one that operate
As a member of management Clive Jenkins is responsible for boosting employee morale to ensure that company goals are met
Canadian based company, Saralyn Mills, is in need of a new marketing strategy to repair the current shortage of sales in Quebec, Canada. According to the case study, the Quebec and Ontario markets account for 69 percent of the company’s sales in Canada. Currently, Saralyn Mills does not have an effective strategy in place for the market of Quebec. The company’s current goal is to implement a global standardization strategy, which is focused on keeping a set marketing strategy the same for every location. It is up to the marketing manager, Nicole Vichon, to come up with a new and separate marketing plan for Quebec. Even though this would be a major policy change from the current global strategy of Saralyn Mills, case facts prove it could be very effective.
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In December of 2007 the merger of Activision and Blizzard was announced. Blizzard Entertainment, one of four divisions of Vivendi games, was the key ingredient for synergy between the two firms. First, an introduction to the video game software industry is pertinent. This will be followed by some discussion regarding the major trends and major players in the industry. Second, some insight will be provided on the merging companies, Activision and Blizzard. Third, the potential value of the merger will be explored, along with some analysis of the partnership. Lastly, I will give my personal views of the merger itself.
1.What do McRae and Costa mean by introversion and extraversion? Is Subira introverted or extraverted? Find examples in the case to support your answer.
Spokane Industries has contracted Franklin Electronics for an 18 month product development contract. Franklin Electronics is new to using project management methodologies and have not been exposed to earned value management methodologies. Even though Franklin and Spokane have worked together in the past, they have mainly used fixed price contracts with little to no stipulations. For this project Spokane Industries is requiring Franklin Electronics to use formalized project management methodologies, earned value cost schedules, and schedules for reports and meetings. Since Franklin Electronics had had no experience with earned value management, the cost accounting group was trained in the methodology in order to bid for the
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Read the Case Study titled "Hyten Corporation" that begins on page 38 (in Part 2) in the Kerzner text. There is some reluctance within the firm to adopt formal project management processes. Suppose that you were hired as a consultant to help the management at Hyten to accept this change. Write a short report (2–3 pages, 500–800 words) that encapsulates answers to the following questions at the end of the case study: 1–7, 10–11, and 14.
In reading the first article Coach Knight: The Will to Win, I found the article found Coach Knight to be very offensive and mean to his players. Coach Knight did not display good leadership skills. According to the article, Coach Knight’s drive and passion for excellence was not always received as well as his record of wins and losses Snook, Per low, Delacey, 2005).
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A case study is a specific instance that is frequently designed to illustrate a more general principle (Nisbet and Watt, 1984). Hitchock and Hughes (1995) further suggest that the case study approach is particularly valuable when the researcher has little control over evens. Case studies strives to portray ‘what it like’ to be a particular situation, to catch up reality and ‘thick description’ (Geertz, 1973) of participants’ lives experiences of, thoughts about and feelings for a situation. They involve looking at a case or phenomenon in its real-life context, usually employing many types of data (Robson, 2002). It is important in case studies for events and situations to be allowed to speak for themselves, rather than to be largely interpreted, evaluated or judged by the researcher. In this respect the case study is akin to the television documentary. Case studies can make theoretical statements, but, like other forms of research and human sciences, these must be supported by the evidence presented.
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Answer: In our judgement, PepsiCo did not have a moral obligation to divest itself of all its Burmese assets. The reason being: