Case Study : Apple Inc.

Apple Inc., which was formally known as Apple Computer Inc., is a multinational corporation that designs, develops and sells a wide variety of consumer electronics, personal computers, and computer software. It is located in United States of America California and has its headquarters in Cupertino, California. Among its adequately known hardware, products in the market industry are; iPhone Smartphone, iPad tablet computer, and iPod music player among many other computer accessories. Moreover, it develops and sells the following computer software; iOS and OS X operating systems, Safari web browser, iTunes media player, and iWork and iLife creativity and productivity collections. The market for smart phones equated to normal cell phones is comparatively small but will upsurge in the future. Currently apple has approximately 4.2% of the global handset share of the market. The objectives of this plan are to upsurge market share to 6% by July 2012 and to surge to 10% by January 2013. To obtain 5 additional fortune 500 indentures to utilize the iPhone.

Apple Inc. started off as a small computer company and rose to prominence over the following years. They faced great challenges and obstacles to evolve and become one of the top notch corporations today. Having a great CEO, Steve Jobs, is credited for the success of Apple. Under the leadership of Steve Jobs, Apple was able to innovate industry changing technology.

Apple Inc. focuses on the design, manufacture, and marketing of personal computers, mobile phones, multimedia devices, and portable music players. Apple Inc. offers consumers manufactured goods under the brand names Apple Watch, iPhone, iPad, Mac, iPod, and Apple TV. Enhancing the customer experience through their proprietary software applications iOS, X, OS, and watchOS brands; and services across their Apple Pay and iCloud products (Forbes.com, 2016). Explored in detail, Apple’s history, current competitive advantage, market share, and how organizations strengthen and sustain their competitive advantage. The evaluation of possible threats or weaknesses and recommendations for diversification into related businesses, through the examination of a case study, by John E. Gamble and Lou Marino (2012).

This report based on the case study 'Apple Inc.'s Corporate Culture: The report is tried to investigate and find out what is good and what is detrimental to the organisational culture in terms of Human Resource strategy and practice in Apple Inc. Though the case study has included wide area of analysis including Apple’s operation, marketing, accounts etc. This theoretical research gives us a reasoned and academically critical analysis as well as provides coherent and justified recommendations for changes to HR strategy and practice in Apple Inc.

As the billion dollar home entertainment industry, specifically within music, continues to grow and evolve at record rates, there seems to be some clear trends of availability, accessibility, manageability, portability and economic factors playing vital roles in the requirements to remain competitive in the digital music industry.

On a daily basis we all encounter all forms of technology. There are several technological corporations in the current industry but one stands out….Apple Inc. Apple Inc. is an international corporation, situated in Cupertino, California. The company designs, manufactures and markets consumer electronics and computer software products. Apple is well known for its hardware products such as Macintosh computers, the iPod, the iPhone and its innovative software such as the Mac OS X operating system, the iTunes media browser, and numerous other suites and software platforms. For any organisation to have a successful strategy, the organisation needs to analyse its internal and external environment. A critical analysis of the SWOT of an organisation needs to be completed so that the correct strategic, tactical and operational decisions are made to ensure the company can maintain its competitive advantage and thus acquire maximum profitability.

APPLE doesn't make the any of its products itself. It neither manufactures the components nor assembles them into a finished product. The components come from a variety of suppliers and the assembly is done by Foxconn, a Taiwanese firm, at its plant in Shenzhen, China. The “teardown” graphic below, based on data from iSuppli, a market-research firm, shows who makes what inside the iPhone, and how much the various bits cost. Samsung turns out to be a particularly important supplier. It provides some of the phone's most important components: the flash memory that holds the phone's apps, music and operating software; the working memory, or DRAM; and the applications processor that makes the whole thing work. Together these account for 26% of the component cost of an iPhone.

Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011.

Apple Inc. is a multinational technology company that was found in America and the headquarters are located in Cupertino, California. It makes designs, cultivates, and retails consumer computer electronics, software for computers, and provides online services. Its hardware goods include the iPhone (smartphone), the iPad (tablet computer), the Mac (personal computer), the iPod (portable media player or MP3 player), the Apple Watch (smartwatch), and the Apple TV (digital media player). Apple 's software, available to consumers, encompasses the OS X and iOS (operating systems), iTunes (media player), Safari (web browser), and the iLife and iWork (creativity and productivity suites). It also has online services that includes the iTunes Store, the iOS App Store, Mac App Store, and iCloud.

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

Apple Inc. (Apple) designs, manufactures and markets a range of personal computers, mobile communication and media devices, and portable digital music players, and sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. It 's products and services include Macintosh (Mac) computers, iPhone, iPad,

Distinctive marketing campaigns have been a strategy of Apple to attract customers and to spread the information among them. Television commercials, Print Advertisements, Posters in Public areas and wrap advertisement campaigns have been successful ways of outshining the new product. Apple continues to command a market premium for producing a “better mousetrap” throughout its history. Steve Jobs personally unveils all new product introductions, reviews corresponding marketing campaigns and approves new product development guidelines. This adds to better targeting to the market and consequently, it is a special concern of company’s CEO.

Currently, the Apple Corporation is undergoing pressure from the Federal Bureau of Investigation (FBI), along with other Federal entities, to compromise its stance on privacy protection for Apple’s consumers. This issue began with a tragic, mass shooting and the subsequent investigation that followed it. On December 2, 2015 an individual named Syed Rizwan Farook and his wife Tashfeen Malik opened fire at a San Bernardino County Department of Public Health training event and Christmas party. At the end of the shooting 22 of the guest and employees were seriously injured and 14 were dead. The following investigation by the police and the FBI led them to Farook’s iPhone. While they were able to recover information which was backed up to iCloud, the auto backups quit occurring on October 19th of that same year. Initially the FBI was able to crack the 4-digit password to the phone but due to a technician’s error, they unfortunately re-locked the phone and were unable to open it back up within the allotted 10 attempt range. At this point, the FBI came to Apple and demanded they create a new form of software that is able to bypass the encryption and turn off the software which erases all data after 10 failed attempts (Levin, 2016). Apple rejected their requests on the grounds of overall customer privacy. The Justice Department brought the requests to Federal Court and on February 16th a Federal Court judge issued a court

In this research paper I would like present the strategies of the World’s most Profitable, Leading and Uniquely Recognized Company: Apple Inc.

This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly become one of the most efficacious corporations within its field behind or competing with Microsoft and Google Inc.