Case Study : Apple Inc.

Apple Inc. is a firm located in Cupertino, CA, that has impacted the computer and electronic industry since April 1, 1976, by founders Steve Jobs, Ronald Wayne, and Steve Wozniak. Apple Inc. has ranked number to on the 2015 IndustryWeek 50 best US manufactures list, with a revenue of $182,795 million (“The 2015 IndustryWeek 50 Best US Manufacturers, 2016). Today Apple has created an industry of new and improved technology, with products such as the iPhone, iPad, Mac computers and laptops, Apple watch, Apple TV, and now Apple music (Apple Inc., 2016). Founder Steve Jobs, has created an operating system that is compatible with all Apple Inc. devices, known as the IOS and the OS X, Safari, and iTunes. Apple Inc. has reach a new milestone, with a market that caters to personal computers, entertainment media, mobile computers, mobile payments, and smartphones. With this type of market, Apple Inc. has set themselves up for some major competition.

Apple Inc., was first known as Apple computer Inc., which is a multinational company that produces consumer electronics, softwares for household and commercial purposes and it’s a media content digital distributor. The company also has retail business, having a long chain of retail stores which were named as Apple Stores. The main or core product of Apple is IPhone smartphones, IPad and computers. Apple computer was the first creation of Apple by Steve Jobs and Steve Wozniak on April 1st 1976. The incorporation of the company was on January 3rd 1977 at Cupertino, California. For almost three decades. Steve jobs was convinced with demand that there was sufficient market for the small computers. With his clear vision and consumer satisfying product, Apple went public in 1980. Soon after this Apple became the most successful public offering in 1956. Very soon Apple hit Fortune 500 list. A stiff external competition was faced by Apple by IBM and Microsoft and even due to internal rapid growth, Apple went into bankruptcy in the middle 1990s. This made Apple to create a new product line of Fragmented Digital Music through their launch of IPods. In the last decade, Apple has seen a very progressive growth and unparalleled success through new variations, softwares and designs. Apple planned a sophisticated distribution strategy to have a upper hand in the competition with other larger companies. Now Apple sells its products throughout the world through

Established in 1976, Apple ignited the personal computer revolution with the Apple II and the Macintosh. Today, Apple designs, manufactures and markets personal computers, portable digital music players and mobile communication devices as well as related software, services, peripherals and network solutions. Apple sells its products worldwide through its online stores, retail stores, direct sales forces and third party distributors to its core customers—consumers,

Apple Inc. can pay its current and long-term debt obligations or liabilities, has tremendous tangible and intangible assets worth billions of dollars, and has a vast reservoir of investors, lenders, and shareholders providing all the finances for running the corporation 's operations. Like every business organization, Apple Inc. sells more in some products than others. To illustrate, Apple Inc. sells more on phones than Ipads. I do not have any doubt that Apple Inc. will make more sales in revenue and profits in the next five years ahead. Base on the fact that Apple Inc. is consistently researching and upgrading their products to meet the business and personal needs of their growing clientele.

Apple Inc. is a American multinational technology company. They are headquartered in Cupertino, California. The company was founded by college dropouts Steven Paul Jobs, and Stephen G. Wozniak on April 1, 1976. Their first sales call brought in a 50 unit order. They built the first Apple I computer in the garage of Steve Jobs home without a monitor or a keyboard. Later on they added a colored monitor, a keyboard, and peripheral slots. Sales rose from $7.8 million in 1978 to $117 million in 1980, which is when Apple became a publicly traded company. In 1983 Wozniak left Apple. Since the death of Steve Jobs on October 5, 2011, COO, Tim Cook, has been named CEO. “Apple has an ‘i ' for revolutionary technology. Since release, the company 's iPhone -- which accounts for the largest portion of its sales -- has spurred a revolution in cell phones and mobile computing,” (hoovers.com). Apple offers products and services under the iPhone, iPad, Mac, iPod, Apple Watch, and Apple TV brands. As well as consumer and professional software applications such as the iOS, OS, X, and watchOS brands. Operating systems under the iCloud and Apple Pay brands. One of the factors that Apple products are so popular with most is because its hardware and software products are interactive and provide a seamless experience for its users. Apple products are “user friendly”. In 2014, the firm enabling users to go from device to device with little interruption to no interruption, according to hoover.com.

Apple Inc. focuses on the design, manufacture, and marketing of personal computers, mobile phones, multimedia devices, and portable music players. Apple Inc. offers consumers manufactured goods under the brand names Apple Watch, iPhone, iPad, Mac, iPod, and Apple TV. Enhancing the customer experience through their proprietary software applications iOS, X, OS, and watchOS brands; and services across their Apple Pay and iCloud products (Forbes.com, 2016). Explored in detail, Apple’s history, current competitive advantage, market share, and how organizations strengthen and sustain their competitive advantage. The evaluation of possible threats or weaknesses and recommendations for diversification into related businesses, through the examination of a case study, by John E. Gamble and Lou Marino (2012).

Apple is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the iMac, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software. It was established on April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was previously named Apple Computer, Inc. for its first 30 years, but removed the word "Computer" on January 9, 2007, to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers.

Apple Inc is a multinational company headquarter in Cupertino, California. Apple Inc was founde on April 1, 1976, and incorporated as Apple Computer Inc. On January 3, 1977. The word “computer” was removed from its name on January 9, 2007. Apple Inc designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. Its software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites.

Apple Inc was founded by Steven Paul Jobs, Steve Wozniak and Ronald Gerald Wayne on April 1, 1976 and is headquartered in Cupertino, California. It was developed to produce personal computers. It is a company known to design, manufacture, and market mobile communication and media devices, personal computers, portable digital music players, and sells computer software, peripherals, networking solutions and online services. For instance, its products include Mac line of computers, iPod tablet computers, iPad, iPod, iPod, Apple TV. The online services they offer include iCloud, iTunes Store, and App Store. The computer software include OS X and iOS operating systems, the Safari web browser, and the iLife and iWork creativity and productivity

Apple Inc. is a “California based technology company founded in April of 1976 by Steve Jobs, Steve Woznick, and Ronald Wayne” (Rawlinson 3). They “design, develop, and sell consumer electronics, computer services, and online services” (Ritchie 2). “Apple is the largest information technology company in the world” (The Apple 8). Some products include the iPhone, iPad, iPod, MacBook computers, Apple T.V., and as well as the Apple Watch. Apple

Apple Inc. is an American multinational corporation that manufactures and designs customer electronics and computer software products. It was established bya team of 3 men Steve Jobs Ronald Wayne and Steve Wozniak. It is best known for its hardware products that include Macintosh computers, ipod and iphone . It was established in Cupertino, California in April 1, 1976 and incorporated January 3, 1977 it was called Apple Computer,Inc for the first 30 years but lately it dropped the computer word in 2007 to make a reflection on the company’s ongoing expansions to the customer electronic market plus the tradition that the company focus on personal computers. The Company has approximately 35000 employees worldwide and sales 32.48 Billion dollars in its fiscal year. (Apple Corporation, 2009). Apple is known for its proprietary and innovative software and hardware great achievements was made by it in the recent years

As the billion dollar home entertainment industry, specifically within music, continues to grow and evolve at record rates, there seems to be some clear trends of availability, accessibility, manageability, portability and economic factors playing vital roles in the requirements to remain competitive in the digital music industry.

Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011.

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly become one of the most efficacious corporations within its field behind or competing with Microsoft and Google Inc.