Case Study : Apple Inc.

6014 Words Aug 9th, 2015 25 Pages
Introduction
On a daily basis we all encounter all forms of technology. There are several technological corporations in the current industry but one stands out….Apple Inc. Apple Inc. is an international corporation, situated in Cupertino, California. The company designs, manufactures and markets consumer electronics and computer software products. Apple is well known for its hardware products such as Macintosh computers, the iPod, the iPhone and its innovative software such as the Mac OS X operating system, the iTunes media browser, and numerous other suites and software platforms. For any organisation to have a successful strategy, the organisation needs to analyse its internal and external environment. A critical analysis of the SWOT of an organisation needs to be completed so that the correct strategic, tactical and operational decisions are made to ensure the company can maintain its competitive advantage and thus acquire maximum profitability.

The assignment below critically analyses Apples Innovative Strategy, the past and present approaches to strategic management supported by both general and Apple Inc. specific examples. The decisions made at the different levels of management within Apple Inc. are discussed with examples from the case study to support the discussion. We take a closer look at Apples competitors and the industry environment in which Apple Inc. operates. Apples resources, its capabilities and core competencies and considered in-depth, supported by…

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