Case Study : Apple Inc.

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Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers combining technology and design, using an user friendly approach. Apple regarded “switch” as its slogan and it valued innovation very much. The main features of the company can be resumed in this tables:
Type
Public
Traded as
NASDAQ: AAPL
NASDAQ-100 component
S&P 500 component
Industry Computer hardware
Computer software
Consumer electronics
Digital distribution
Area served Worldwide
Founded Cupertino, California, U.S.
(April 1, 1976)

Founders • Steve Jobs, Steve Wozniak, Ronald Wayne
Number of locations 425 retail stores (June 2014)
Products • Mac, iPod, iPhone, iPad, iPad Mini, Apple TV, OS X, iLife, iWork, iOS
Services • Apple Store, Apple Store online, Mac App Store, iOS App Store, iTunes Store, iBooks, iCloud
Subsidiaries
• FileMaker Inc. Anobit Braeburn Capital Beats Electronics

The mission of the company is: “We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution.” As can be seen, the company is sparing its efforts in developing technologies and obtaining market position.
Market Extension. The main market of apple is located in the western countries. The main countries are including: United States, United Kingdom, France, Canada, Germany,

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