Case Study : Apple Inc.

2832 WordsDec 13, 201412 Pages
Apple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers combining technology and design, using an user friendly approach. Apple regarded “switch” as its slogan and it valued innovation very much. The main features of the company can be resumed in this tables: Type Public Traded as NASDAQ: AAPL NASDAQ-100 component S&P 500 component Industry Computer hardware Computer software Consumer electronics Digital distribution Area served Worldwide Founded Cupertino, California, U.S. (April 1, 1976) Founders • Steve Jobs, Steve Wozniak, Ronald Wayne Number of locations 425 retail stores (June 2014) Products • Mac, iPod, iPhone, iPad, iPad Mini, Apple TV, OS X, iLife, iWork, iOS Services • Apple Store, Apple Store online, Mac App Store, iOS App Store, iTunes Store, iBooks, iCloud Subsidiaries • FileMaker Inc. Anobit Braeburn Capital Beats Electronics The mission of the company is: “We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution.” As can be seen, the company is sparing its efforts in developing technologies and obtaining market position. Market Extension. The main market of apple is located in the western countries. The main countries are including: United States, United Kingdom, France, Canada, Germany,

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