Case Study : Apple Inc. Essay

1422 Words6 Pages
Case Study: Apple
Apple Inc. focuses on the design, manufacture, and marketing of personal computers, mobile phones, multimedia devices, and portable music players. Apple Inc. offers consumers manufactured goods under the brand names Apple Watch, iPhone, iPad, Mac, iPod, and Apple TV. Enhancing the customer experience through their proprietary software applications iOS, X, OS, and watchOS brands; and services across their Apple Pay and iCloud products (, 2016). Explored in detail, Apple’s history, current competitive advantage, market share, and how organizations strengthen and sustain their competitive advantage. The evaluation of possible threats or weaknesses and recommendations for diversification into related businesses, through the examination of a case study, by John E. Gamble and Lou Marino (2012).
Apple History
From their humble beginnings in 1976, Apple Inc., founded by Steve Jobs and Steve Woznick, entered its fortieth year in the computer and multimedia industry on April 1, 2016, with a market cap of $586 billion (, 2016). For more than thirty years Apple focused primarily on the personal computer market and in 2006 held a modest, less than five percent of the market share. In October 2001, Apple introduced the iPod, a portable digital music player, to the field of digital music players and within four years Apple 's share of the entire mobile music device market stood at 76%. The iPod gave an immense boost to Apple 's financial results.

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