Case Study : Apple Inc.

Apple Inc. is a software and electronics manufacture that was established in 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne. The first computers the company manufactured were aimed at computer hobbyists, while they worked on making their computer simpler for the non-computer users. They later succeeded in creating the Apple II model which would become one of the most popular computers in the through

Apple Inc. in 2012: Can it sustain its growth and defend against new competitive threats?

The largest storage capacity for an iPod was 160 gigabytes as of March 2010. Users of the iPods use iTunes to hold their digital files and transfer those files to their iPods. iTunes was released on January 9, 2001 (Apple Inc., 2001). You can also connect to the iTunes Store via the Internet to purchase and download music, music videos, television shoes, iPod games, audiobooks, podcasts, movies, and ringtones. According to Steve Jobs (2010), “iTunes is pretty remarkable. People have downloaded 11.7b songs from iTunes. Over 450m TV episodes. 100m movies, 35m books.160m accounts with credit cards and 1-click. It's the number one online media store in the world." (Engadget, 2010). Steve Jobs announced the release of the iPad on January 27, 2010 at a press conference in San Francisco (Apple Inc., 2010). The iPad is a revolutionary device that can be use to browse the web, reading and sending e-mails, looking at photos, watching videos, listening to music, playing games, and reading e-books just to name a few of the capabilities (Apple Inc., 2010). Once the iPad was released in April 2010 it sold 3 million devices in 80 days in the US (Apple Inc., 2010)

and pricing strategies. Apple nested the concept of the “digital hub” where Mac could be the

Like the iPod and the iPhone, the iPad has changed since the first model has been released in 2010. The best way to describe an iPad is to use the term "giant iPod". It was designed similar, but had a much bigger screen at 9.7 inches. While it didn't get cell reception like the iPhone, it did connect to wifi and Bluetooth. It was made to be an easier way to be productive on the go then a laptop was. It also implemented the App Store, which was introduced on the iPod and iPhone. Since the start the iPad has changed a little bit each time a new one has been released. The current iPads have the ability to get cellular reception and even come in different sizes. Like in the iPad, many consumers have seen how Apple keeps implementing the latest technology into their products ("Timeline of ..."

Apple Inc. started off as a small computer company and rose to prominence over the following years. They faced great challenges and obstacles to evolve and become one of the top notch corporations today. Having a great CEO, Steve Jobs, is credited for the success of Apple. Under the leadership of Steve Jobs, Apple was able to innovate industry changing technology.

Apple, incorporated. Created by innovative CEO Steve jobs (who recently passed away) and with the support of Steve Wozniak, is now a multinational corporation that’s focuses on consumer electronics, computer software, and commercial servers. With its broad line of revenue including: the apple computer, iPod, iPhone, iPad, and Mac apple strived for success with the idea to reach all consumers as its target market. The company started from Steve Jobs parent’s garage to its first building in Cupertino, California in 1977. The first computer (Apple I) was created in 1976 and sold to a local computer store called “The Byte Shop” offered at 500 dollars per assembled computer. This became the first computer to display text at 60 characters per

Apple Inc, wasn 't always the massive tech giant it is today, but it has innovated the way computers should be today. Apple is known as the company that innovates and releases new ideas. Over time Apple has developed into a technology super company, had many ups and downs, and released many different operating systems.

Apple Inc. case study tells the history of the company, where and who had control in decision making to make the company increase in revenue. From the cofounders, Steve Jobs and Steven Wozniak all the way to replacement CEOs that the board members would appoint if predict profits were not where they expected. Apple’s only mission was success and producing better quarterly earnings. But everything comes with a price and Apple has seen their share of reported losses. John Sculley, Michael Spindler, and Gil Amelio had their turn in the CEO position put proved insufficient while running the head of operations.

Apple Inc. is a corporation that designs and manufactures computer hardware, software and other consumer electronic products. The company is known for the Macintosh personal computers, iTunes media applications and the iPod personal music players. Apple was founded in April 1976 by Steven Wozniak and Steve Jobs, both college dropouts. In 1976, Wozniak and Jobs created the Apple I computer which did not have a keyboard or power supply for a computer hobbyist club. Later that summer Wozniak started his development of the Apple II, which

Apple Inc., was first known as Apple computer Inc., which is a multinational company that produces consumer electronics, softwares for household and commercial purposes and it’s a media content digital distributor. The company also has retail business, having a long chain of retail stores which were named as Apple Stores. The main or core product of Apple is IPhone smartphones, IPad and computers. Apple computer was the first creation of Apple by Steve Jobs and Steve Wozniak on April 1st 1976. The incorporation of the company was on January 3rd 1977 at Cupertino, California. For almost three decades. Steve jobs was convinced with demand that there was sufficient market for the small computers. With his clear vision and consumer satisfying product, Apple went public in 1980. Soon after this Apple became the most successful public offering in 1956. Very soon Apple hit Fortune 500 list. A stiff external competition was faced by Apple by IBM and Microsoft and even due to internal rapid growth, Apple went into bankruptcy in the middle 1990s. This made Apple to create a new product line of Fragmented Digital Music through their launch of IPods. In the last decade, Apple has seen a very progressive growth and unparalleled success through new variations, softwares and designs. Apple planned a sophisticated distribution strategy to have a upper hand in the competition with other larger companies. Now Apple sells its products throughout the world through

Stephen Woziniak and Steve Jobs founded Apple Computer in 1976, which was called the Apple I, then in year 1978 just two years after, Apple II was introduced. More than 10,000 units were sold which relatively was a success, Macintosh (Mac), which dramatically change personal computer. iMac, iBook, iPod, iPad, iPhone, and other come from the lineage of Apple.

Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011.

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

In its infancy, Apple Computer Inc. began with the Macintosh personal computer. The company was founded on April 1, 1976. The founders were Steve Wozniak and Steven Jobs. They incorporated the company in 1977, on January 3rd, in Cupertino, California. In the twenty years that followed, the company produced personal computers. Besides the Macintosh, Apple Inc. made Apple II, and the Power Mac lines. Although they lasted for decades, during the 90’s the company experienced some turbulent times with low sales and market share. Steve Jobs left Apple Inc. and came back in 1996 when his company, NeXT was purchased by Apple. In 1997, Jobs became the interim CEO. In later years it became a permanent position for him.