Case Study : Apple Inc.

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Critical Essay
Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011.
Labour conditions
Despite its global recognition and status, Apple Inc. has come under scrutiny in recent years. Criticism concerning Apple’s unethical labour conditions (causing both physical and emotional distress to employees) on a considerable number of occasions has led to this. Unethical labour conditions has not been an isolated incident, rather a disapprovingly common occurrence for such a well-regarded global brand.
It was a decade ago when the Mail on Sunday claimed Apple’s Chinese factory workers were working under sweatshop conditions, and that the iPod factory workers had 60 hour weeks (Heffernan 2013). Apple examined this allegation by making efforts to certify that conditions were passable by company standards (Heffernan 2013).
The company appeared to be raising standards slowly- audits of all supplier’s labour conditions were made; relationships with non-complying suppliers allegedly terminated (Heffernan 2013). Senior Director of Supplier Responsibility Jacky Haynes claims that [Apple] learnt that the area of focus most important was within the supply chain, which
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