Case Study : Apple Inc.

Most iPhone users who have had previous Apple experience are richer than average, and are technically sophisticated. The iPhone’s major competitors in the U.S. are Android with a market share of 44%, RIM with market share of 24.2% (Albanesius, 2010), and Nokia with a market share of 8% (O'Brien, 2010) [Refer to Exhibits 3, 4, 5, and 6].

1. Evaluate HTC’s performance to date. What are its competitive advantages and vulnerabilities? Be sure to elaborate on HTC and its competitors’ positioning on performance and cost.

- The smartphone industry is very capital intensive due to high research and development (R&D) costs and expensive manufacturing facilities. This raises the barrier of entry and makes it difficult for small companies to enter. Many of the firms that compete in this industry have existing long-term contractual relationships with mobile carriers and benefit from their significant brand equity. These companies also have a great deal of knowledge and experience through economies of learning, which gives them a major cost advantage over smaller entrants. New entrants will have difficulty getting carriers to adopt their phones because many carriers are already in profitable deals with the large mobile phone manufacturers.

The purpose of analyzing Apple Inc. is to determine if as an international company operating in a competitive global market Apple can sustain its lead over its main competitors. Having looked at the strengths, weaknesses, opportunity and threats of Apple Inc. the analysis will focus on how the company will use its brand name and customer’s loyalty to gain and retain a competitive advantage.

In spite of being a branded and reputed company, there is other several companies which are producing Smartphone like Samsung, L.G., and Sony so on. So there is a tough competition among these company to increase their consumer and sales. One of major threat is that other Smartphone have same operating system ( android) but iPhone has its own operating system(IOS) and cost of the android phone are cheap compare to iPhone. Furthermore, Apple biggest competitor Samsung has large number of phone in competitive prices so most of the customer are interested on other phone, as well as there

Apple and Samsung are the two greatest organizations with an industry of the greater part the worldwide cell phone advertise. Consistently, both Apple and Samsung are getting new developments their mobiles, which extraordinarily expands their cell phone deals. Since there is though competition in the present world, Apple created a trend by introducing IPhone to the world, which is one of the best feature smartphone with high security. According to Business Insider, “Though apple is getting more profits and experiencing the first place in the market, then came the competitor Samsung, Samsung introduced the Galaxy S smartphone which made the apple market

Apple Inc. started off as a small computer company and rose to prominence over the following years. They faced great challenges and obstacles to evolve and become one of the top notch corporations today. Having a great CEO, Steve Jobs, is credited for the success of Apple. Under the leadership of Steve Jobs, Apple was able to innovate industry changing technology.

The TMA of B301A is about Apple Company. It has a case study and has many information about it and its history. I will answer all tow question. First question is about the strategy of Apple. However the second question is about Nokia Company and its strategy also why Nokia goes down and what strategy should use.

Based in Cupertino, California, Apple Inc. has become one of the titans of the technological industry in the 39 years since it was created in the spring of 1976. This growing company employees over 115,000 people and has 450 retail stores in 16 different countries. With an annual revenue of $233 billion in 2015 Apple Inc. is the most prosperous technological company in the world. Along with its many retail locations Apple also runs the online Apple Store making it a truly global brand. Over the years Apple has expanded their product line; in its infancy the company specialized in personal computers but more recently the main product line is phones and tablets. Apple’s other significant products include computer software and other consumer electronics (iPod, Apple Watch, and Apple computers).

In 2008, Apple had 19.2% of the smartphone market with their groundbreaking announcement of the iPhone. That is remarkable all things considered that they had just come into the marketplace and

Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011.

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

Before the introduction of the iPhone, smartphones were typically limited to business users. At that time RIM’s (Research In Motion) device, BlackBerry, dominated the smartphone market. The introduction of the iPhone for the average consumer

This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly become one of the most efficacious corporations within its field behind or competing with Microsoft and Google Inc.

According to the Porter's 5 forces analysis, the China's mobile phone industry is full of competition. The five aspects are analyzed as follows. Rivalry Strong. There are a large number of players within the China's mobile phone industry which intensify the competition. Though the quick market growth may mitigate competition to some degree, the high storage costs and low switching costs increase the rivalry. Threat of substitutes Weak. Until now, the smartphones have not got any powerful substitutes. Neither tablets nor PCs could replace smartphones since they have many unique advantages such as small and