Case Study : Apple Inc.

Apple Inc. is a well-known company that designs, produces and markets media devices, personal computers, and mobile communication. Also, the company sells related software, network solutions, peripherals, applications and digital contents (Johnson et al., 2012). The company is best known for its devices including iPad, iPod, iPhone and Macintosh computers. The most famous of the devices is the Macintosh computers released in 1984 as it utilized a Graphic User Interface. This protocol allows users to use a mouse to activate pictures on the computer and has been exploited throughout the industry in all modern computers. The first smartphone in the world was the iPhone that acted as a mini-computer that has similar features of a computer.

This report aims to evaluate Apple Computer • past and present performance in order to most importantly stipulates the future position of this largely successful company. Being that the company’s objective centers on increasing profits, increasing market share, and maintaining brand image.,

Apple Computer is an innovative company evolving on the multimedia and high technology market. It is present on hardware and software markets, as well as in the on-line services market. Its highly diversified offer makes Apple Computers a company that is very hard to manage.

On a daily basis we all encounter all forms of technology. There are several technological corporations in the current industry but one stands out….Apple Inc. Apple Inc. is an international corporation, situated in Cupertino, California. The company designs, manufactures and markets consumer electronics and computer software products. Apple is well known for its hardware products such as Macintosh computers, the iPod, the iPhone and its innovative software such as the Mac OS X operating system, the iTunes media browser, and numerous other suites and software platforms. For any organisation to have a successful strategy, the organisation needs to analyse its internal and external environment. A critical analysis of the SWOT of an organisation needs to be completed so that the correct strategic, tactical and operational decisions are made to ensure the company can maintain its competitive advantage and thus acquire maximum profitability.

Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011.

Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).

Apple Inc. as many know the Company as Apple has managed effectively to be a successful company in the technology industry despite the heated competition in this industry (Apple, 2012). The organization has managed to be successful by being innovative, applying differentiation in terms of products and running their business, offering high-quality products with up-to-date technology as well as good customer service. The organization operates and maintains high standards in its operational base especially in the third world countries where most of its manufacturing takes place. The company has to be at its level best in order to maintain the high standards set by the corporation.

In this research paper I would like present the strategies of the World’s most Profitable, Leading and Uniquely Recognized Company: Apple Inc.

Apple Inc. commonly known as Apple has established a successful company by creating innovative products, and staying up to date with the competition. Apple’s products offer good customers service and high quality products. The company’s high standards have helped them overcome obstacles that have come their way and remain at the top in their industry. There are three divisions of the company that will be discussed in this paper; these divisions are the personal computer industry, personal media player industry, and the Apple iPhone. This paper will have the results from S.W.O.T analysis on each of these divisions as well as touch on the history and future of Apple (Marino, Hattaway, & Jackson, 2010, p. 247-262).

The business that I will be looking at for this assignment is Apple Inc. Apple was founded on April 1, 1976, by Steve Jobs and Steve Wozniak. They had this idea to change the way individuals perceived and saw computers, from here they launched the Apple Computer Company. A year later the Apple II computer was released into the market, in doing so this allowed Apple to establish itself as one of the high end brands in the personal computer industry.

Apple Inc., is debatably one of the most innovative technology companies in the world. Apple, Inc. stands for innovation in personal computing and digital media distribution. The company aspirations for nothing short of a revolution when designing, developing, and distributing its line of merchandises. Apple 's merchandises range from an amount of desktop and portable computers that are geared for the consumer and education markets, digital music players (iPod), online music store (iTunes), and Smartphone (iPhone). Applications are designed for users convenience and productivity. Two college dropouts Seven Jobs and Steven Wozniak began the Apple Computer Company in 1976. AAPL, NASDAQ is the company’s ticker symbol and stock exchange. Over 72,800 people work for the company and www.apple.com is the website for their products.

amusement business. It has under its one rooftop, aside from a dynamic CEO, Steve Jobs, a

Apple Inc is popular in the computer technology word; Apple Inc leads the computer industry in innovation thanks to the award winning desktop and notebook computer known as OS X operating system (Slind). Based in my researchable Apple Inc is the biggest company in the entire word. It is therefore important to define strategic management, according to (Certo, Peter & Ottensmeyer) , strategic managements is a continuous process that directs an organization to be appropriately suited to its internal and external environment. Strategic management benefits organizations by providing personnel, capital, helps to set standards and most importantly activates people. For an organization to have or successful strategic management plan, the mangers

This research paper is about Apple Inc. Apple Inc. is a 39-year-old American information technology company selling consumer electronics like phones, Computers, tablets etc. It is a company of innovation by Steve Jobs, Ronald Wayne and Steve Wozniak ,which has completely changed the world. It is currently the world’s second largest IT Company after Samsung and is first in the United States according to the value, which is over $700 billion.

This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly become one of the most efficacious corporations within its field behind or competing with Microsoft and Google Inc.